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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This facial treatment is infused with Collagen which reduces the appearance of fine lines and wrinkles, and adds vitality to skin."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient scutellaria baicalensis extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

See a mistake?
Promise
What does the product description say?
"Hydrating Facial Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, betaine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (scutellaria baicalensis extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 5.7%
An emollient that helps soften the skin and creates a thicker product texture
4.1% - 5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.1% - 3.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.3% - 2.9%
Helps attract water to the upper layer of the skin and improves the product texture
1.8% - 2.2%
Used to create a thicker product consistency
1.6% - 2%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
1.4% - 1.7%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.2% - 1.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.8% - 1.2%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.45% - 0.7%
A plant extract. Can have an anti-oxidant effect, but can also contain irritants
0.5% - 0.75%
Used as a fragrance
0.45% - 0.65%
A fermentation product created by bacteria Lactobacillus out of soybean. The fermented product helps to attract water to the upper layer of the skin and has anti-bacterial properties. It might be helpful in calming down inflammation and could be helpful in evening out skin tone, but studies are lacking
0.45% - 0.65%
Used as a fragrance. Can be irritating
0.45% - 0.7%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.35% - 0.65%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.35% - 0.65%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.3% - 0.6%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.3% - 0.5%
Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency
0.25% - 0.5%
Used to create a thicker product consistency
0.25% - 0.5%
Used to create a thicker product consistency
0.25% - 0.45%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.3% - 0.6%
Helps adjust pH in products
0.25% - 0.45%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.25% - 0.45%
Helps water and oil mix together
0.25% - 0.5%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
Used to increase effectiveness of preservatives
0.25% - 0.45%
A preservative
0.25% - 0.4%
A preservative
0.25% - 0.45%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.2% - 0.4%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.2% - 0.4%
A fragrance. Is a likely irritant
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.4%
Used as a fragrance. Smells similar to jasmine
0.25% - 0.45%
Plain old water
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.5%
An emollient that helps soften the skin and creates a thicker product texture
0.25% - 0.5%
The ingredient is not recognized
TBC
Helps attract water to the upper layer of the skin and improves the product texture
0.2% - 0.4%
Used to create a thicker product consistency
0.25% - 0.45%
Cannot penetrate the skin barrier so is not particularly useful in skincare products
0.2% - 0.4%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.4%
Used as a fragrance
0.2% - 0.4%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.2% - 0.4%
The ingredient is not recognized
TBC
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare typically too low. Can be used for its fragrant properties
0.25% - 0.4%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.2% - 0.4%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.2% - 0.4%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.45%
0.2% - 0.4%
The ingredient is not recognized
TBC
Used to create a thicker product consistency
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.4%
The ingredient is not recognized
TBC
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.3%
The ingredient is not recognized
TBC
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.3%
A fragrance. Is a likely irritant
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.15%
Used as a fragrance. Smells similar to jasmine
0.1% - 0.15%

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