"E45 - Rich Cream" is a well-rounded moisturizing product. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (glycerin, hydroxyethyl urea and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Paraffinum liquidum, oenothera biennis oil, dimethicone, c12-15 alkyl benzoate and cetyl alcohol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails from 5.99£ up to 8.81£ in the United Kingdom.
For a detailed price comparison: click here.
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
Rich Cream
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydroxyethyl urea.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oenothera biennis oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum
Helps soften the upper layer of the skin and can support skin barrier function
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Naturally present in skin and helps to attract water to its upper layer
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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No comedogenic ingredients detected
Averages from community submissions.
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
![]() E45 Rich Cream | Current | $5.99 | |
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![]() Cetaphil Rich Night Cream | 58% | $7.99 | |
![]() Olay Beauty Fluid Moisturiser Sensitive Skin | 58% | $6.49 | |
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Helps soften the upper layer of the skin and can support skin barrier function
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
Naturally present in skin and helps to attract water to its upper layer
Helps water and oil mix together and works as a cleansing agent
Helps soften the upper layer of the skin and can support skin barrier function
Can work as an exfoliant but is typically used to adjust the product pH
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
We couldn't find any comedogenic ingredients in this product
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Naturally present in skin and helps to attract water to its upper layer
A preservative. It helps prevent bacterial growth in cosmetic products
Helps water and oil mix together and works as a cleansing agent
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
Helps soften the upper layer of the skin and can support skin barrier function
Can work as an exfoliant but is typically used to adjust the product pH
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
Water, Glycerin, Paraffinum liquidum, Glyceryl stearate, C12-15 alkyl benzoate, Cetyl alcohol, Dimethicone, Sodium pca, Phenoxyethanol, Ethylhexylglycerin, Steareth-21, Xanthan gum, Sodium cetearyl sulfate, Hydroxyethyl urea, Steareth-2, Oenothera biennis oil, Disodium edta, Citric acid, Tocopherol, Sodium hydroxide, Ascorbyl palmitate



