Works for
MoisturizingParaffinum liquidum, Glycerin + 8 moreWorks well
“E45 Rich 24H Cream with vitamin C and E for deep and nourishing moisturisation that lasts throughout the day.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydroxyethyl urea.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oenothera biennis oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum
ExfoliationSide benefit · Hydroxyethyl ureaWorks well
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.
Can it cause trouble?
Irritancy8 flagged ingredientsLow risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
Be the first — your take helps the next person decide.
Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Glycerin~4.3–6.5%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinParaffinum liquidum~3.7–5.5%
- Irritation risk
- Low
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumGlyceryl stearate~2.5–3.7%
- Irritation risk
- Low
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateC12-15 alkyl benzoate~2.1–3.1%
- Irritation risk
- Low
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
More about C12-15 alkyl benzoateCetyl alcohol~1.7–2.5%
- Irritation risk
- Low
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholDimethicone~1.5–2.2%
- Irritation risk
- Low
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeSodium pca~1.2–1.7%
- Irritation risk
- Low
Naturally present in skin and helps to attract water to its upper layer
More about Sodium pcaPhenoxyethanol~0.5–1%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolEthylhexylglycerin~0.85–1.25%
Steareth-21~0.55–1.3%
Xanthan gum~0.45–1%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumSodium cetearyl sulfate~0.45–1.05%
- Irritation risk
- Medium
Helps water and oil mix together and works as a cleansing agent
More about Sodium cetearyl sulfateHydroxyethyl urea~0.2–0.8%
- Irritation risk
- Low
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
More about Hydroxyethyl ureaSteareth-2~0.2–0.75%
Oenothera biennis oil~0.2–0.7%
- Irritation risk
- Medium
Helps soften the upper layer of the skin and can support skin barrier function
More about Oenothera biennis oilDisodium edta~0.1–0.4%
Citric acid~0.1–0.3%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidTocopherol~0.05–0.25%
- Irritation risk
- Low
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolSodium hydroxide~0.05–0.2%
Ascorbyl palmitate~0.05–0.1%
- Irritation risk
- Medium
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
More about Ascorbyl palmitateIngredient list view
Water, Glycerin, Paraffinum liquidum, Glyceryl stearate, C12-15 alkyl benzoate, Cetyl alcohol, Dimethicone, Sodium pca, Phenoxyethanol, Ethylhexylglycerin, Steareth-21, Xanthan gum, Sodium cetearyl sulfate, Hydroxyethyl urea, Steareth-2, Oenothera biennis oil, Disodium edta, Citric acid, Tocopherol, Sodium hydroxide, Ascorbyl palmitate
Compare prices
Retailers ranked by price — lowest first.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.
Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| E45Rich CreamYOUR PRODUCT | SchollExpert Care Daily Moisturizing Cream | Annayake24H Light Cream Continuous Hydration | AsdaKind & Gentle Light Moisturiser | |
|---|---|---|---|---|
| Match | — | 62% | 60% | 60% |
| Price | $32.25 | — | — | — |
| Shared key ingredients | — | 4 of 6 | 4 of 6 | 3 of 6 |
| Key difference | — | Niacinamide | Ceramide 2 | Panthenol |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: QV Dermcare Eczema Daily Cream With CeramidesITOH Aloe Moist Cream
Product summary
"E45 - Rich Cream" is a well-rounded moisturizing product. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (glycerin, hydroxyethyl urea and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Paraffinum liquidum, oenothera biennis oil, dimethicone, c12-15 alkyl benzoate and cetyl alcohol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Irritation risk
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails from 5.99£ up to 8.81£ in the United Kingdom.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 9 studies and safety reviews.
- 1
- 2A review on the extensive skin benefits of mineral oilncbi.nlm.nih.gov
- 3
- 4Final Report on the Safety Assessment of Dimethicone Copolyoljournals.sagepub.com
- 5Final Report on the Safety Assessment of Sodium Cetearyl Sulfate journals.sagepub.com
- 6
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.