Works for
MoisturizingParaffinum liquidum, Niacinamide + 6 moreWorks well
“Rich 24hr Cream”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, oenothera biennis oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, paraffinum liquidum
Evens skin toneNot advertised by the brand · NiacinamideWorks well
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-agingNot advertised by the brand · Niacinamide, Magnesium aluminum silicate + 2 moreWorks well
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Anti-blemishNot advertised by the brand · Niacinamide, Oenothera biennis oilMay help
This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.
Can it cause trouble?
Irritancy6 flagged ingredientsLow risk
Comedogenic2 ingredients rated 2 or more on the 0–5 pore-clogging scale2 flagged
User reviews
Be the first — your take helps the next person decide.
Ingredients
Filter by role to see what each ingredient is doing.
Water~40–60%
Glycerin~4.1–6.2%
- Irritation risk
- Low
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinParaffinum liquidum~3.7–5.6%
- Irritation risk
- Low
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumSodium gluconate~2.7–4%
Dimethicone~2.1–3.1%
- Irritation risk
- Low
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeNiacinamide~1.6–2.4%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideCetearyl alcohol~1.4–2.1%
- Irritation risk
- Low
- Comedogenicity
- 2/5
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholOryza sativa starch~1.2–1.8%
- Irritation risk
- Low
Glyceryl stearate~1–1.5%
- Irritation risk
- Low
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearatePhenoxyethanol~0.5–1%
- Irritation risk
- Low
A preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolPeg-40 stearate~0.5–1.2%
Ceteareth-20~0.45–1.05%
- Irritation risk
- Medium
- Comedogenicity
- 2/5
Helps oil and water mix together. Has some emollient properties
More about Ceteareth-20Tocopheryl acetate~0.35–0.8%
- Irritation risk
- Medium
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateXanthan gum~0.2–0.75%
- Irritation risk
- Low
Used to create a thicker product consistency
More about Xanthan gumEthylhexylglycerin~0.15–0.65%
Oenothera biennis oil~0.15–0.65%
- Irritation risk
- Medium
Helps soften the upper layer of the skin and can support skin barrier function
More about Oenothera biennis oilMagnesium aluminum silicate~0.1–0.45%
- Irritation risk
- Low
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
More about Magnesium aluminum silicateCitric acid~0.05–0.25%
- Irritation risk
- Medium
Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidTocopherol~0.05–0.2%
- Irritation risk
- Low
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolAscorbyl palmitate~0.01–0.1%
- Irritation risk
- Medium
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
More about Ascorbyl palmitateTitanium dioxide~0.05–0.15%
- Irritation risk
- Low
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideIngredient list view
Water, Glycerin, Paraffinum liquidum, Sodium gluconate, Dimethicone, Niacinamide, Cetearyl alcohol, Oryza sativa starch, Glyceryl stearate, Phenoxyethanol, Peg-40 stearate, Ceteareth-20, Tocopheryl acetate, Xanthan gum, Ethylhexylglycerin, Oenothera biennis oil, Magnesium aluminum silicate, Citric acid, Tocopherol, Ascorbyl palmitate, Titanium dioxide
Compare prices
Retailers ranked by price — lowest first.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.
Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| E45Rich 24hr CreamYOUR PRODUCT | SchollExpert Care Daily Moisturizing Cream | La Roche-PosayLipikar Eczema Cream | BootsIngredients Multibiotic Moisturiser | |
|---|---|---|---|---|
| Match | — | 100% | 95% | 88% |
| Price | — | — | $12.79 | — |
| Shared key ingredients | — | 5 of 5 | 4 of 5 | 4 of 5 |
| Key difference | — | — | Dimethiconol | Alpha-Arbutin |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Simple X Kindness Hydrating Light Facial MoisturiserFace facts Bright + Clear Cream
Product summary
"E45 - Rich 24hr Cream" has a good moisturizing formula. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Humectants in this product (glycerin) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Paraffinum liquidum, oenothera biennis oil, dimethicone, cetearyl alcohol and glyceryl stearate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Ingredient callouts
- We particularly like that there is a good concentration of niacinamide (niacinamide 1.60% - 2.40%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
Irritation risk
This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Price
The product retails from 5.99£ up to 9.99£ in the United Kingdom.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 10 studies and safety reviews.
- 1
- 2A review on the extensive skin benefits of mineral oilncbi.nlm.nih.gov
- 3
- 4Final Report on the Safety Assessment of Dimethicone Copolyoljournals.sagepub.com
- 5
- 6
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.