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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sodium hyaluronate, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinol. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: retinol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (retinol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Exfoliation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
ceteareth-20
Has skin benefit
gold
does not have skin benefit
retinol
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product consistency while softening the upper layer of the skin
5% - 6.2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
4.6% - 5.6%
The ingredient is not recognized
TBC
Help soften the upper layer of the skin and create a nice product consistency
3.6% - 4.4%
An emollient that helps soften the skin
2.8% - 3.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.4% - 2.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.1% - 2.5%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
2% - 2.4%
Helps oil and water mix together. Has some emollient properties
1.7% - 2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1% - 1.2%
A colorant. Does not have any proven benefits in skin
0.7% - 1.05%
Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
0.55% - 0.85%
A preservative
0.5% - 0.75%
0.55% - 0.8%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.45% - 0.7%
A type of silicone. Used to improve product texture
0.5% - 0.75%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
0.5% - 0.7%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.4% - 0.6%
Helps oil and water mix together
0.4% - 0.65%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.3% - 0.55%
Used to improve product texture and help oil and water mix together
0.3% - 0.6%
Used to thicken the product's texture
0.45% - 0.65%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.25% - 0.5%
Used to create a nice product finish
0.25% - 0.5%
Stabilizes the product formulation
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.35%
Used to adjust the product's pH
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.25%
A preservative
0.05% - 0.1%

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