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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This concentrated mineral-rich serum delivers skin-boosting moisture to defend against environmental aggressors while neutralizing the look of photo-aging, reviving skin's appearance."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"an antioxidant that helps protect skin from excessive blue light exposure while supporting healthy hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, trehalose.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, carthamus tinctorius seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
5% - 7.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.6%
Helps oil and water mix together while softening the upper layer of the skin
2.5% - 3.8%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.1% - 3.1%
Helps oil and water mix together
1.8% - 2.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.6% - 2.4%
Helps water and oil in the product mix well together and improves product texture
1.3% - 1.9%
Used to adjust the product's pH
1.1% - 1.6%
Used to create a thicker product consistency
0.85% - 1.3%
Used as a fragrance. Can be irritating
0.5% - 1.2%
Helps soften the upper layer of the skin
0.45% - 1%
Helps to soften the upper layer of the skin and creates a nice product finish on the skin
0.4% - 1%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.8%
0.35% - 0.75%
0.15% - 0.7%
0.15% - 0.7%
An emollient that helps soften the skin and might help calm down inflammation
0.15% - 0.65%
A yellow colorant
0.15% - 0.5%
The ingredient is not recognized
TBC
A sugar that attracts water to the upper layer of the skin
0.1% - 0.4%
0.1% - 0.45%
A preservative
0.1% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.3%
A preservative
0.05% - 0.2%

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Price
WIMJ similarity score
91%
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87%
87%
87%
87%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources