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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Following that, the instant illuminating mask works to plump out tired-looking skin, reducing the appearance of fine lines and working to revitalise the complexion."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - magnesium aluminum silicate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The Instant Purifying Mask is formulated with Kaolin Clay which draws out dirt and impurities from pores to smooth and refine the skin texture, while the Instant Illuminating Mask uses Hyaluronic Acid to replenish long-lasting hydration and restore radiance."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: artemia extract, diglycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.5% - 6.8%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
4.2% - 5.1%
An emollient that helps soften the skin
2.7% - 3.3%
Helps soften upper layer of the skin and can enhance penetration of other ingredients into the upper layer of the skin
2.3% - 2.9%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2% - 2.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.6% - 2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.4% - 1.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.1% - 1.4%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.95% - 1.15%
Helps oil and water mix togehter and creates a nice product texture
0.7% - 1.05%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.35% - 0.6%
A sugar that attracts water to the upper layer of the skin
0.45% - 0.7%
0.7% - 1.05%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.45% - 0.65%
Might help to attract water to the upper layer of the skin
0.35% - 0.65%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.35% - 0.6%
Can have some moisturizing properties due to its sugar content
0.3% - 0.55%
Used to thicken the product consistency
0.25% - 0.5%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.25% - 0.45%
A fruit juice. Might have some anti-oxidant properties but is unlikely to have any benefit when used in skincare
0.25% - 0.45%
Helps attract water to the upper layer of the skin. Can have some anti-inflammatory effect
0.25% - 0.45%
A seaweed extract that contains sugars and can be helpful in attracting water to the upper layers of the skin if used in high enough concentrations
0.2% - 0.4%
Might be helpful in neutralizing free radicals in skin
0.2% - 0.4%
An algae extract that can help attract water to the upper layer of the skin and have some anti-oxidant properties
0.2% - 0.4%
Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking
0.2% - 0.4%
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
0.2% - 0.4%
Yeast extract. Helps to attract water to the upper layer of the skin
0.2% - 0.4%
Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
0.2% - 0.4%
A preservative
0.2% - 0.4%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.2% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.4%
Helps water and oil mix together
0.25% - 0.5%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.25% - 0.5%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.25% - 0.5%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
0.3% - 0.6%
Helps oil and water mix together
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.25% - 0.4%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.25% - 0.5%
Helps create a more spreadable product texture
0.2% - 0.4%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.25% - 0.4%
Stabilizes the product formulation
0.2% - 0.4%
A preservative
0.2% - 0.4%
A preservative
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.3% - 0.6%
Plain old water
0.2% - 0.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.25% - 0.45%
Helps create a nice product texture and attract water to the upper layer of the skin
0.25% - 0.4%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
0.2% - 0.4%
Used to create a thicker product consistency
0.2% - 0.35%
Helps attract water to the upper layer of the skin and soften it
0.2% - 0.4%
Helps attract water to the upper layer of the skin
0.2% - 0.4%
0.2% - 0.4%
0.2% - 0.4%
0.2% - 0.4%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.2% - 0.4%
0.2% - 0.35%
Used as a fragrance. Can be irritating
0.25% - 0.45%
Used as a fragrance. Can be irritating
0.2% - 0.4%
Used as a fragrance. It can be irritating and cause photosensitivity
0.25% - 0.45%
An essential oil that is likely to be irritating and can cause photosensitivity
0.15% - 0.3%
0.2% - 0.35%
An essential oil. Can be irritating
0.2% - 0.4%
0.2% - 0.4%
Can help neutralize free radicals in skin. Preliminary studies show that it can be more effective than coenzyme Q10 but studies on effective concentration for topical applications are lacking
0.25% - 0.45%
0.25% - 0.5%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.25% - 0.45%
A preservative
0.25% - 0.45%
Zooplankton extract that can attract water to the upper level of the skin and might have some anti-oxidant effect
0.2% - 0.4%
An algae extract that can help attract water to the upper layer of the skin and have some anti-oxidant properties
0.25% - 0.45%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
Might help to attract water to the upper layer of the skin
0.25% - 0.45%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.25% - 0.4%
A mix of amino acids and plant-based lipids. Helps to soften the upper layer of the skin and reduce water loss over time
0.3% - 0.5%
A more stable but less potent derivative of vitamin C. It can help neautralize free radicals and even out the skin tone if used in high enough concentration (required levels are likely to be much higher than for pure vitamin C, and solid studies are lacking at the moment)
0.2% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.5%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.25% - 0.5%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.25% - 0.45%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.25% - 0.5%
Used to adjust the product's pH
0.25% - 0.45%
Helps to stabilize the product formulation
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
A preservative
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
Added to create a nice product smell. Can be irritating
0.15% - 0.3%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.3%
A fragrance. Is a likely irritant
0.15% - 0.25%
0.1% - 0.2%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.15% - 0.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.3%
A colorant
0.05% - 0.15%
A yellow dye
0.05% - 0.1%

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