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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Goat's Milk Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactose.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, glycine soja oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that is naturally present in skin and helps soften it
5.1% - 7.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.2% - 3.3%
Helps oil and water mix together and works as an emollient
2.1% - 3.2%
Helps soften the upper layer of the skin and create a thicker product consistency
1.6% - 2.5%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
1.4% - 2.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.3% - 1.9%
1% - 1.5%
An emollient that softens skin and creates a nice product texture
0.85% - 1.3%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.55% - 1.3%
0.5% - 1.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.4% - 0.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.35% - 0.85%
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
0.35% - 0.85%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.85%
Helps attract water to the upper layer of the skin
0.3% - 0.75%
Helps to stabilize the product formulation while softening the upper layer of the skin. Can be irritating
0.3% - 0.75%
A preservative
0.3% - 0.6%
A preservative
0.25% - 0.5%
Used to stabilize product formulations
0.15% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.45%
Used to adjust the product's pH
0.1% - 0.4%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.25%
A fragrance. Is a likely irritant
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A fragrance. Can be irritating
0.01% - 0.1%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources