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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Super Moisturising Body Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

The following cleansing agents are typically mild, but still can cause an irritation or allergy for some people cocamidopropyl betaine.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
8.6% - 10.5%
Helps oil and water mix together
5.1% - 6.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
2.3% - 2.9%
Helps oil and water mix together and works as a cleansing agent
2.6% - 3.2%
1.9% - 2.3%
1.5% - 1.8%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.3% - 1.6%
Helps soften the upper layer of the skin
1% - 1.2%
Used as a fragrance
0.7% - 1.05%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.6% - 0.9%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.5% - 0.75%
0.45% - 0.65%
An essential oil that is used as a fragrance
0.45% - 0.7%
0.45% - 0.65%
A fragrant plant oil, can be irritating
0.4% - 0.65%
Used as a fragrance
0.4% - 0.65%
An essential oil that is used as a fragrance and can be irritating. It might have some anti-oxidant effect in skin
0.3% - 0.55%
Used to add a nice rose smell to the product. Can be irritating
0.3% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.5%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.25% - 0.45%
Helps water and oil mix together and has an anti-microbial effect helping to preserve product formulations
0.3% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
Helps reduce the irritating effect of surfactants
0.2% - 0.4%
A preservative
0.15% - 0.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
A preservative
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%

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