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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Gold + Marine Collagen Rejuvenating Serum with COLLOIDAL GOLD & MARINE COLLAGEN Gold + Marine Collagen Rejuvenating Serum is a lightweight and non-greasy serum that contains Colloidal Gold , known for its healing properties, to give a radiant glow, and Marine Collagen to help smooth and protect skin structure."
WIMJ summary for anti-aging

This product contains acetyl heptapeptide-9. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed collagen.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: hydrolyzed collagen, glyceryl caprylate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl heptapeptide-9

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 6%
Used to create a thicker product consistency and stabilize the formulation
3.7% - 5.5%
Creates a thin drying film on the skin resulting in a short-term tightening effect
2.7% - 4.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
1.7% - 2.6%
A mineral that is used to improve the texture of cosmetic products
1.4% - 2.1%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
1.6% - 2.4%
Helps oil and water mix together
1% - 1.5%
A red algae extract. Can help attract water to the upper layer of the skin and might have an antioxidant effect
0.6% - 1.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 1.1%
Stabilizes the product formulation
0.4% - 0.9%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.85%
A preservative
0.35% - 0.75%
A red colorant made of iron oxide. Typically is not irritating
0.3% - 0.7%
A colorant that can add a pearl-like appearance to the formulation
0.45% - 1%
A fragrance with a lemon scent. A likely irritant
0.2% - 0.7%
A fragrance. Can trigger allergic reactions and be irritating
0.15% - 0.65%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.6%
A fragrance with jasmine smell. A likely irritant
0.15% - 0.55%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.5%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.15% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.45%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.15% - 0.5%
Used to create a thicker product consistency
0.1% - 0.5%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.3%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.1% - 0.45%
A preservative
0.05% - 0.25%
An unspecified blend of fragrant irritating ingredients
0.05% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%
0.05% - 0.1%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.01% - 0.1%

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