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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Not only that, but strong cells make the skin more beautiful – based on the results of epigenetic research, a specific power peptide is utilised for improved skin regeneration and a more even complexion."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Skinovage Balancing Cream 5."
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, biosaccharide gum-1.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-aging
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that softens skin and creates a nice product texture
5.4% - 6.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.6% - 5.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.2% - 3.9%
An emollient that softens the skin
2.5% - 3%
Used to create a thicker product consistency
2% - 2.4%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
1.7% - 2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Used to create a gel-like product texture, as well as to stabilize emulsions
1.3% - 1.5%
0.95% - 1.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.65% - 1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.55% - 0.85%
Helps to create a nice product texture and spread the product more easily on the skin
0.55% - 0.8%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.45% - 0.7%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.45% - 0.7%
A sugar that attracts water to the upper layer of the skin
0.4% - 0.65%
Used to create a thicker product consistency
0.4% - 0.65%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.45% - 0.65%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.3% - 0.5%
A preservative
0.3% - 0.55%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.3% - 0.6%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.25% - 0.45%
Helps oil and water mix together
0.3% - 0.55%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.25% - 0.5%
Used to adjust the product's pH
0.25% - 0.45%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.25% - 0.45%
A fragrance. Can be irritating
0.25% - 0.45%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.25% - 0.4%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
Helps adjust the product pH and stabilize the formulation
0.2% - 0.35%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.3%
Helps regulate the pH of the formulation
0.15% - 0.3%
Used to stabilize the product formulation and can help absorb oil
0.15% - 0.25%
0.1% - 0.2%
A colorant (dye)
0.1% - 0.15%
A yellow dye
0.05% - 0.1%

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