The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, helianthus annuus extract.

glycerin 0.9% - 1.4%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

squalane 2.6% - 3.9%

Irritation risk:

Concentration: Effectiveness: HIGH

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

helianthus annuus extract 0.4% - 1%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps soften the upper layer of the skin

Anti-aging

What does the product description say?

In addition to preparing the skin for long-lasting eye makeup, it helps to minimize the appearance of fine lines and uneven skin.

Source: Credo Beauty

Effective ingredients missing or their concentration is too low.

butyrospermum parkii butter 0.3% - 0.75%

Irritation risk: Comedogenicity: High

Concentration: Insufficient!

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

tocopherol 0.4% - 0.9%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

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Key Actives

tocopherol 0.4% - 0.9%

Irritation risk:

Works for: Anti-oxidation, Moisturizing, Anti-aging, Anti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

butyrospermum parkii butter 0.3% - 0.75%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging, Anti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

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Potential irritants

salvia sclarea flower/leaf/stem water 25% - 38%

Irritation risk:

sodium anisate 0.2% - 0.8%

Irritation risk:

Used as a fragrance

Comodogenic ingredients

cetearyl alcohol 1.2% - 1.8%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

butyrospermum parkii butter 0.3% - 0.75%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging, Anti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

All ingredients

salvia sclarea flower/leaf/stem water 25% - 38%

Irritation risk:

mica 5.7% - 8.5%

Irritation risk:

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

sucrose palmitate 3.5% - 5.2%

Irritation risk:

Works for: Cleansing

Ingredient list view

Salvia sclarea flower/leaf/stem water, Mica, Sucrose palmitate, Polyglyceryl-10 stearate, Squalane, Olea europaea fruit oil, Unknown, Oleic/linoleic/linolenic polyglycerides, Glyceryl stearate, Cetearyl alcohol, Glycerin, Olive glycerides, Water, Glyceryl caprylate, Prunus armeniaca kernel oil, Unknown, Sodium stearoyl lactylate, Tocopherol, Helianthus annuus extract, Unknown, Sodium levulinate, Sodium anisate, Microcrystalline cellulose, Butyrospermum parkii butter, Olea europaea fruit oil, Cellulose gum, Persea gratissima oil, Cellulose, Ci 77891, Titanium dioxide, Ci 77491

	Alima Pure - Eye Primer	jane iredale - Smooth Affair Illuminating Glow Face Primer	Tarte - Glowtion Skin Perfector Primer	YENSA - Tone Up Primer Essential Glow	Tula - Face Filter Blurring & Moisturizing Primer	Wonderfilter™ - Brightening Primer	StriVectin - Line BlurFector Instant Wrinkle Blurring Primer	100% PURE - Mattifying Primer	OleHenriksen - Banana Bright Face Primer	MISSHA - M BB Boomer Primer	Soap and Glory - Glow & Dew It Skin Illuminating Base & Primer
Price
WIMJ similarity score		21%	14%	14%	13%	13%	13%	4%	4%	3%	3%
Key ingredients	butyrospermum parkii butter glycerin +5 more	Common: butyrospermum parkii butter glycerin +1 more Other: arginine caprylic/capric triglyceride +5 more	Common: glycerin squalane Other: niacinamide ceramide np +8 more	Common: butyrospermum parkii butter glycerin +1 more Other: adenosine arbutin +8 more	Common: glycerin tocopherol +1 more Other: lactic acid lactic acid +13 more	Common: glycerin squalane Other: benzoyl peroxide phytosphingosine +9 more	Common: glycerin tocopherol +1 more Other: niacinamide dimethicone +5 more	Common: glycerin squalane +1 more Other: camellia sinensis leaf extract chondrus crispus +1 more	Common: glycerin squalane +1 more Other: potassium azeloyl diglycinate anhydroxylitol +9 more	Common: glycerin squalane +1 more Other: niacinamide niacinamide +7 more	Common: glycerin squalane Other: cyclopentasiloxane dimethicone
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH
Potential Irritants	sodium anisate Has skin benefit? salvia sclarea flower/leaf/stem water Has skin benefit? +7 more	citric acid Has skin benefit? trisodium ethylenediamine disuccinate Has skin benefit? +5 more	citric acid Has skin benefit? potassium sorbate Has skin benefit? +7 more	sorbitan sesquioleate Has skin benefit? rubus idaeus extract Has skin benefit? +7 more	curcuma longa root extract Has skin benefit? polyglyceryl-4 isostearate Has skin benefit? +9 more	methylisothiazolinone Has skin benefit? benzoyl peroxide Has skin benefit? +10 more	parfum Has skin benefit? potassium sorbate Has skin benefit? +2 more	lonicera japonica flower extract Has skin benefit? rosa damascena flower Has skin benefit? +7 more	linalool Has skin benefit? limonene Has skin benefit? +21 more	parfum Has skin benefit? jasminum officinale extract Has skin benefit? +9 more	limonene Has skin benefit? linalool Has skin benefit? +13 more
All ingredients	salvia sclarea flower/leaf/stem water Has skin benefit? mica Has skin benefit? +29 more	water Has skin benefit? dimethicone Has skin benefit? +23 more	water Has skin benefit? squalane Has skin benefit? +43 more	lac Has skin benefit? sesamum indicum seed oil Has skin benefit? +46 more	dimethicone Has skin benefit? lactic acid Has skin benefit? +55 more	water Has skin benefit? glycerin Has skin benefit? +51 more	dimethicone Has skin benefit? mica Has skin benefit? +31 more	aloe barbadensis leaf juice Has skin benefit? rosa damascena extract Has skin benefit? +18 more	water Has skin benefit? squalane Has skin benefit? +54 more	niacinamide Has skin benefit? diamond powder Has skin benefit? +40 more	water Has skin benefit? cyclopentasiloxane Has skin benefit? +41 more

PRODUCT REVIEW

Alima Pure Eye Primer

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Moisturizing

What does the product description say?

Anti-aging

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