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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"‎Our Wonderfilter™ Brightening Primer boasts cutting-edge Pseudo-Skin Canvas Technology, hollow Prism Pearls for an ‘inner glow’ effect, and hydrating Ficucell Vita for the ultimate hybrid primer skincare-makeup mashup."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, phytosphingosine

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.3%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
4.2% - 5.1%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
2.8% - 3.5%
Helps create a thicker product consistency
2.3% - 2.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.9% - 2.4%
Helps attract water to the upper layer of the skin and improves the product texture
1.5% - 1.8%
1.4% - 1.7%
A preservative
0.7% - 1.05%
0.9% - 1.1%
Helps oil and water mix together
0.65% - 1%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.55% - 0.85%
Helps oil and water mix together
0.5% - 0.75%
A non-drying alcohol that helps stabilize product formulations
0.45% - 0.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.5% - 0.75%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.45% - 0.65%
A mineral that is used to improve the texture of cosmetic products
0.4% - 0.6%
Helps adjust pH in products
0.35% - 0.6%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.35% - 0.65%
Helps water and oil mix together
0.3% - 0.55%
Helps soften the upper layer of the skin
0.25% - 0.45%
Helps oil and water mix together
0.3% - 0.55%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.25% - 0.45%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.3% - 0.55%
Helps to soften the upper layer of the skin and create a nice product texture
0.25% - 0.5%
Used to absorb oil and can temporarily mattify skin
0.3% - 0.6%
An emollient that is naturally found in skin
0.3% - 0.55%
Helps oil and water mix together
0.25% - 0.45%
A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect
0.25% - 0.5%
Stabilizes the product formulation
0.2% - 0.35%
A colorant that can add a pearl-like appearance to the formulation
0.3% - 0.55%
0.2% - 0.35%
A green micro-algae extract that might help neutralize free radicals in skin, but solid evidence is lacking. It helps to soften the upper layer of the skin
0.15% - 0.3%
0.15% - 0.25%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.2% - 0.4%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.2%
A red (pink) dye
0.05% - 0.15%
A red dye
0.05% - 0.1%

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IWLT - Protective Sun Base Correcting Primer
Estée Lauder - Futurist Aqua Brilliance™ Watery Glow Primer
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OleHenriksen - Banana Bright Face Primer
Price
WIMJ similarity score
65%
47%
38%
38%
35%
33%
28%
20%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

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