What's In My Jar
100% PURE Mattifying Primer
100% PURE

100% PURE Mattifying Primer

Efficacy75/100IrritancyHigh
See all ingredients

Works for

Anti-aging
Tocopherol, Camellia sinensis leaf extract
May help
What the product description says
“Diffuses the look of lines and wrinkles for flawless looking skin”
Source: Naturisimo

This product contains tocopherol. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~3.8–5.7%
Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~2–3%
Anti-oxidation
Side benefit · Tocopherol, Camellia sinensis leaf extract + 2 more
Works well

This product contains antioxidants (tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - camellia sinensis leaf extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

TocopherolKey activeEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~3.8–5.7%
Camellia sinensis leaf extractKey activeEffect: MediumCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~2–3%
Lonicera caprifolium flower extractEffect: LowA plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating~0.15–0.55%
Lonicera japonica flower extractEffect: LowA plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating~0.15–0.5%
Moisturizing
Side benefit · Squalane, Glycerin + 4 more
Works

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, aloe barbadensis leaf extract.

SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~4.8–7.1%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.4–5%
Euphorbia cerifera ceraKey activeEffect: HighHelps soften the upper layer of the skin and thickens the product's texture~3–4.5%
Aloe barbadensis leaf extract· Humectant, EmollientEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~23–34%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~3.8–5.7%
Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~2–3%

Can it cause trouble?

Irritancy
3 strong irritants: Eucalyptus globulus leaf extract, Origanum vulgare extract + 1 more — patch-test recommended
High risk
We flagged 7 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Eucalyptus globulus leaf extractUsed as a fragrance. Can be irritatingHigh~0.9–1.3%est.
Origanum vulgare extract—High~0.4–0.95%est.
Thymus vulgaris extract—High~0.2–0.8%est.
Lonicera caprifolium flower extractA plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritatingHigh~0.15–0.55%est.
Lonicera japonica flower extractA plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritatingHigh~0.15–0.5%est.
Aloe barbadensis leaf extractTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~23–34%est.
Euphorbia cerifera ceraHelps soften the upper layer of the skin and thickens the product's textureMedium~3–4.5%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Aloe barbadensis leaf extract~23–34%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf extract
Glycerin~3.4–5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Squalane~4.8–7.1%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Tocopherol~3.8–5.7%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Euphorbia cerifera cera~3–4.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps soften the upper layer of the skin and thickens the product's texture

More about Euphorbia cerifera cera
Camellia sinensis leaf extract~2–3%
Key active
Irritation risk
Low
Works for
Anti-oxidationAntibacterialAnti-agingMoisturizingEvens skin toneAnti-blemish

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Silica~1.6–2.4%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Oryza sativa starch~1.2–1.8%
Formula
Irritation risk
Low
More about Oryza sativa starch
Fucus vesiculosus (seaweed) collagen
Not recognized
Eucalyptus globulus leaf extract~0.9–1.3%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Eucalyptus globulus leaf extract
Melaleuca alternifolia extract~0.55–1.3%
Formula
Irritation risk
Low
More about Melaleuca alternifolia extract
Origanum vulgare extract~0.4–0.95%
Irritant · high
Irritation risk
High
More about Origanum vulgare extract
Thymus vulgaris extract~0.2–0.8%
Irritant · high
Irritation risk
High
More about Thymus vulgaris extract
Lonicera caprifolium flower extract~0.15–0.55%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating

More about Lonicera caprifolium flower extract
Lonicera japonica flower extract~0.15–0.5%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating

More about Lonicera japonica flower extract
Ingredient list view

Aloe barbadensis leaf extract, Glycerin, Squalane, Tocopherol, Euphorbia cerifera cera, Camellia sinensis leaf extract, Silica, Oryza sativa starch, Unknown, Eucalyptus globulus leaf extract, Melaleuca alternifolia extract, Origanum vulgare extract, Thymus vulgaris extract, Lonicera caprifolium flower extract, Lonicera japonica flower extract

Compare prices

Retailers ranked by price — lowest first.

Amazon US1 ounces
Price unavailable Out of stock
Check

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
100% PUREMattifying PrimerYOUR PRODUCTTarteGlowtion Skin Perfector PrimerMilaniSupercharged Dewy Skin PrimerYoungblood Mineral CosmeticsMineral Face Primer
Match—31%27%27%
Price——$6.49$24.56
Shared key ingredients—2 of 53 of 50 of 5
Key difference—NiacinamidePanthenolRetinyl Palmitate
Irritancy High Medium High Medium
Drying alcohol————
View product Shop Shop Shop
  • matches yours
  • differs
  • cheaper

More alternatives: OleHenriksen Banana Bright Face PrimerWonderfilter™ Brightening Primer

Cheaper alternatives? Browse formulas in the same category.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 6 studies and safety reviews.

  1. 1
    Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
  2. 2
    Vitamin E in dermatologyncbi.nlm.nih.gov
  3. 3
    Vitamin E and Skin Healthlpi.oregonstate.edu
  4. 4
    Final Report on the Safety Assessment of Candelilla Wax, Carnauba Wax, Japan Wax, and Beeswax purelyprofessional.dk
  5. 5
    VOLATILE CONSTITUENTS FROM THE FLOWERS OF TWO SPECIES OF HONEYSUCKLE ( LONICERA JAPONICA AND LONICERA CAPRIFOLIUM )semanticscholar.org
  6. 6
    Chemical composition of the essential oils from the flower, leaf and stem of Lonicera japonicancbi.nlm.nih.gov
100% PURE Mattifying Primer
100% PUREMattifying Primer
Find on Amazon

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Find on Amazon

As an Amazon Associate, WIMJ earns from qualifying purchases.