Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

£2.36
Out of stock
Size: 6 ml
Single Use 24K Gold Mineral Mud Mask
£43.20
In stock
Size: 0.41446905256 Pounds
Ahava 24K Gold Mineral Mud Mask, 50 ml
Price as of 7/1/2022 3:9 GMT. More info
£43.20
Out of stock
Size: 50 ml
24K Gold Mineral Mud Mask
$43.51
Out of stock
Size: 50 ml
24K Gold Mineral Mud Mask
Show more
Links are affiliated. Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"24K Gold brightens and nourishes skin Dead Sea Mud detoxifies clogged pores Prepare skin for makeup application, leaving skin glowing and radiant."
Ulta
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Working to deeply hydrate while brightening skin's appearance, the golden mud treatment envelops the face in a sensorial pleasure, once reserved for royalty, nurturing and smoothing to help enhance the natural beauty of skin."
Feelunique
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, biosaccharide gum-1.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalene.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Anti-oxidation
Total Promises Fulfilled score: 37/100.

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.9% - 4.8%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
3.1% - 3.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.4% - 2.9%
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
1.8% - 2.3%
Used to thickenthe product consistency
1.6% - 2%
Helps soften the upper layer of the skin and improve the product texture
1.4% - 1.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.2% - 1.4%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
1% - 1.2%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.75% - 1.1%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.55% - 0.85%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.7% - 1.05%
Used to absorb oil and can temporarily mattify skin
0.7% - 1.1%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
Helps water and oil mix together
0.45% - 0.7%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.45% - 0.7%
A red colorant made of iron oxide. Typically is not irritating
0.35% - 0.65%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
A preservative
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.5%
A colorant that can add a pearl-like appearance to the formulation
0.45% - 0.65%
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
A preservative
0.25% - 0.45%
A preservative
0.16% - 0.32%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.25% - 0.45%
0.25% - 0.45%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.25% - 0.45%
Sea water. Helps dissolve other ingredients in a product
0.25% - 0.45%
A green micro-algae extract that might help neutralize free radicals in skin, but solid evidence is lacking. It helps to soften the upper layer of the skin
0.25% - 0.45%
Helps to soften the upper layer of the skin and create a nice product texture
0.25% - 0.45%
0.2% - 0.4%
0.25% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.2% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.15% - 0.3%
A colorant. Does not have any proven benefits in skin
0.15% - 0.25%
0.15% - 0.25%
A fragrance with jasmine smell. A likely irritant
0.15% - 0.25%
A fragrance. Is a likely irritant
0.05% - 0.15%
A fragrance. Can trigger allergic reactions and be irritating
0.05% - 0.15%
Show more

Similar products & dupes

See all similar products

Questions

Skincare resources

Skincare routine builder it's free Sunscreen finder Sensitivity clinic Products by ingredients Search Free-from

Scientific Sources