"forms a powerful essential fatty acid matrix to prevent and ‘undo’ existing signs of stress – from fine lines and wrinkles to blemishes, dark spots, redness and loss of firmness."

From: Bluemercury

WIMJ FORMULA ANALYSIS

It can get the job done. Best in class ingredients detected

Ingredient	Effectiveness	Concentration	Irritancy
retinol	HIGH
tetrahexyldecyl ascorbate	HIGH
ubiquinone	LOW

Pos	Ingredient Name	Description
1	citrillus lanatus (kalahari melon)* seed oil
2	sclerocarya birrea (marula)* seed oil	An emollient that helps to soften the skin. Might have some anti-oxidant properties. It might be somewhat helpful against hyperpigmentation
3	, jasmine grandiflorum (jasmine) flower oil,	The ingredient is not recognized
4	adansonia digitata*, ro	Baobab oil. Helps soften the upper layer of the skin
5	rosa damascena (rose) flower oil	Contains essential oil. Can be irritating
6	rosa moschata (rosehip) seed oil
7	caprylic capric triglyseride	A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
8	cylindrotheca fusiformis (microalgae) extract	Helps skin moisturization by attracting water to the upper layer of the skin. Might have some anti-oxidant properties but research confirming effectiveness in skin is lacking
9	tocopherol (vitamin e	Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
10	), helichrysum angustifolium (immortelle) oil,	The ingredient is not recognized
11	oenothera biennis (evening primrose) oil	Helps soften the upper layer of the skin and can support skin barrier function
12	myrothamnus flabellifolius (resurrection) extract	A fragrant plant extract with some antibacterial properties. Can be irritating
13	aspalathus linearis (rooibos)* extract
14	, bulbinella nutens (bulbinella) extract, schinziophyton rautanenii (mongongo)* oil, cyclopia (honeybush) extract,	The ingredient is not recognized
15	ubiquinone (coq10	Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
16	calendula officinalis (marigold) flower oil
17	glycine soja (soybean) oil	A good emollient that helps soften the skin and helps repair its barrier function
18	tetrahexyldecyl ascorbate	Being a lipid soluble form of vitamin C, it is more stable. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
19	retinol (vitamin a	Two steps removed from the active form of vitamin A - retinoic acid. Once converted to the retinoic acid in the skin, retinol is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. It can, however, be quite irritating
20	rosmarinus officinalis extract

maria

Ingredient	Irritancy	Skin benefit
sclerocarya birrea seed oil
rosa damascena flower oil
rosa moschata seed oil

FLEURS D'AFRIQUE INTENSIVE RECOVERY OIL African Botanics

Key promises

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What's in this jar?

Can work for

Promises, but can't deliver

promise

WIMJ FORMULA ANALYSIS

promise

WIMJ FORMULA ANALYSIS

promise

WIMJ FORMULA ANALYSIS

Anti-oxidation

WIMJ FORMULA ANALYSIS

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