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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Baobab Clay Oxygenating Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

The following cleansing agents are typically mild, but still can cause an irritation or allergy for some people coco-glucoside.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
8.8% - 13.2%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
4.1% - 6.1%
Helps stabilize the product formulation
2.9% - 4.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.2% - 3.4%
An emollient that helps to soften the skin. It has a high contetn of oleic acid that might weaken the skin barrier. Might have some anti-oxidant properties. It might be somewhat helpful against hyperpigmentation.
1.8% - 2.7%
Helps soften the upper layer of the skin
1.5% - 2.3%
The ingredient is not recognized
TBC
1.2% - 1.8%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
1% - 1.5%
The ingredient is not recognized
TBC
0.5% - 1.2%
An essentil oil from orange peel. Potential allergen and can be irritating
0.45% - 1.1%
The ingredient is not recognized
TBC
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
0.15% - 0.65%
The ingredient is not recognized
TBC
0.1% - 0.35%
0.05% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.15%

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