
1 of 1 advertised claim delivered
“This moisturizing milk marine collagen ad other natural ingredient locks in the moisture and balances your skin's oil and water level.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum, petrolatum
This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.


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Filter by role to see what each ingredient is doing.
Mineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix together and works as an emollient
More about Stearic acidA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholPlant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
More about Macadamia ternifolia seed oilHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerUsed to adjust pH of the product and can help improve the product's smell
More about TriethanolamineIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateA typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
More about Hydrolyzed collagenA plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
More about Ginkgo biloba leaf extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
More about Hamamelis virginiana bark/leaf/twig extractHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateHelps attract water to the upper layer of the skin and improves the product texture
More about BetaineAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumWater, Paraffinum liquidum, Caprylic/capric triglyceride, Glycerin, Propylene glycol, Petrolatum, Glyceryl stearate, Stearic acid, Cetearyl alcohol, Polysorbate 60, Macadamia ternifolia seed oil, Sorbitan stearate, Peg-100 stearate, Dimethicone, Carbomer, Methylparaben, Triethanolamine, Niacinamide, Sodium hyaluronate, Propylparaben, Prunus mume fruit water, Hydrolyzed collagen, Ginkgo biloba leaf extract, Hamamelis virginiana bark/leaf/twig extract, Allantoin, Tocopheryl acetate, Disodium edta, Betaine, Parfum
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| 3W ClinicCollagen White Brightening EmulsionYOUR PRODUCT | BootsSkin Clear Lotion with niacinamide | SimpleX Kindness Hydrating Light Facial Moisturiser | Elfa Pharm Atopi MedSoothing Milk | |
|---|---|---|---|---|
| Match | — | 95% | 83% | 83% |
| Price | $22.90 | $5.29−$17.61 | $0.04−$22.86 | — |
| Shared key ingredients | — | 6 of 10 | 4 of 10 | 3 of 10 |
| Key difference | — | Alpha-Arbutin | Urea | Urea |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Based on the ingredients included, "3W Clinic - Collagen White Brightening Emulsion" works well for moisturizing the skin. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Humectants in this product (glycerin, hydrolyzed collagen, sodium hyaluronate and propylene glycol) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Emollients in this formulation (paraffinum liquidum, petrolatum, hydrolyzed collagen, caprylic/capric triglyceride and dimethicone) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: allantoin and niacinamideThere are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 17.15$ in the United States.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.
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