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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Fortified with micro-encapsulation technology, the sunscreen delivers organic UV filters embedded in silica-based capsules that create an invisible layer over skin, shielding from the sun and free radicals that can lead to the formation of fine lines and wrinkles."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - glutamylamidoethyl imidazole - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient ginkgo biloba leaf extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Innovative Imudilin® reinforces the immune system, whilst a dose of Vitamin C brightens dull skin and lightens pigmentation spots."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Daily Defence Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 41/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
5.4% - 6.6%
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
4.7% - 5.8%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
3.2% - 4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2% - 2.4%
A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own
1.7% - 2.1%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
2% - 2.4%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
1.7% - 2%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
1% - 1.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.9% - 1.1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.65% - 0.95%
Helps oil and water mix togehter and creates a nice product texture
0.65% - 0.95%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.55% - 0.85%
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin. It is claimed to be a "DNA repair enzyme"
0.45% - 0.65%
Used as a fragrance for its mint-like smell
0.45% - 0.7%
The ingredient is not recognized
TBC
A peptide that is claimed to be helpful in supporting vitamin D production in skin but evidence is lacking
0.45% - 0.65%
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
0.45% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.65%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.3% - 0.6%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.35% - 0.6%
0.25% - 0.45%
A plant extract that might help neutralize free radicals and reduce inflammation in skin. It can be irritating
0.25% - 0.5%
0.25% - 0.5%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.55%
Used to absorb oil and can temporarily mattify skin
0.4% - 0.65%
An emollient that softens the skin
0.3% - 0.6%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.55%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
Helps attract water to the upper layer of the skin and improves the product texture
0.25% - 0.45%
Helps oil and water mix together. Has some emollient properties
0.3% - 0.6%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.25% - 0.45%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.3% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
A fragrance. Can be irritating
0.2% - 0.35%
A preservative
0.15% - 0.3%
A preservative
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
A preservative
0.15% - 0.25%
Used to adjust the product's pH
0.1% - 0.2%
Stabilizes the product formulation
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources