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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Smooth on and smooth away lines, visible pores and complexion imperfections."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient squalene might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: fructose, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalene, jojoba esters.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
4.3% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
3.1% - 3.7%
2.4% - 2.9%
A great emollient that can also have anti-oxidant properties
2% - 2.4%
Helps oil and water mix together while softening the upper layer of the skin
1.6% - 2%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.4% - 1.7%
Helps to soften the upper layer of the skin without creating a greasy texture
1.2% - 1.5%
Helps create a non-greasy finish on the skin
0.95% - 1.2%
Helps oil and water mix together while softening the upper layer of the skin
0.75% - 1.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.7% - 1.05%
A preservative
0.5% - 0.8%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.5% - 0.75%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.55% - 0.8%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.55% - 0.8%
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
0.5% - 0.75%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.45% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.4% - 0.6%
Helps create a dry, non-greasy finish of the skin
0.3% - 0.6%
Helps stabilize the product formulation
0.35% - 0.65%
Helps soften the upper layer of the skin and creates a nice product texture
0.3% - 0.55%
Helps attract water to the upper layer of the skin
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.5%
Used to create gel-like formulas and stabilize emulsions
0.3% - 0.5%
Helps water and oil mix together. Could be an allergen (beeswax)
0.3% - 0.6%
Used to create a thicker product consistency
0.3% - 0.55%
Helps dissolve other ingredients in a formulation
0.3% - 0.55%
0.3% - 0.5%
0.3% - 0.55%
A preservative
0.3% - 0.55%
0.35% - 0.6%
0.3% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
0.45% - 0.7%
A preservative
0.3% - 0.55%
An algae extract that might have anti-oxidant properties
0.25% - 0.5%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
0.3% - 0.55%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.25% - 0.5%
A preservative. It can be irritating
0.25% - 0.5%
An essential oil used in cosmetics for its smell. Can be irritating
0.25% - 0.5%
Used to create thicker product consistency and stabilize emulsions
0.3% - 0.6%
Used to adjust the product's pH
0.3% - 0.55%
An essential oil. Can be irritating
0.25% - 0.5%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.3% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.55%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.35% - 0.6%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.3% - 0.55%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.3% - 0.5%
An essential oil used as a fragrance. Can be irritating
0.3% - 0.55%
A plant oil with high content of volatile compounds that can irritate the skin. Can be used as a fragrance. Has anti-bacterial properties and might help neutralize free radicals on the surface of the skin
0.3% - 0.5%
0.3% - 0.55%
0.25% - 0.45%
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
0.25% - 0.5%
A preservative
0.25% - 0.5%
0.25% - 0.45%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.2% - 0.4%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
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IRRITANCY
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IRRITANCY
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IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources