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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Dive In Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, betaine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps soften the upper layer of the skin
7.4% - 9.1%
Used to preserve products, dissolve other ingredients and create a nice product texture
4.2% - 5.2%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
3.3% - 4.1%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.5% - 3%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2% - 2.5%
Helps water and oil mix together
1.8% - 2.2%
Helps attract water to the upper layer of the skin and improves the product texture
1.4% - 1.8%
Helps attract water to the upper layer of the skin
1.2% - 1.4%
A preservative
0.7% - 1.1%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.7% - 1.1%
A plant extract that might have some anti-oxidant effect
0.6% - 0.9%
0.5% - 0.75%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.45% - 0.7%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.4% - 0.65%
A plant extract that might have some anti-oxidant properties. Can be used as a fragrance
0.45% - 0.65%
Used as a fragrance. Can be irritating
0.35% - 0.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.45% - 0.65%
Helps oil and water mix together
0.35% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
A plant extract that might have some anti-oxidant effect helping neutralize free radicals in skin
0.25% - 0.5%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.25% - 0.5%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.2% - 0.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.55%
Stabilizes the product formulation
0.25% - 0.45%
A plant extract that can have some anti-oxidant effect in skin
0.25% - 0.45%
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.5%
Helps to soften the upper layer of the skin and create a nice product texture
0.25% - 0.45%
0.3% - 0.5%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.25% - 0.5%
0.25% - 0.5%
0.25% - 0.5%
0.25% - 0.5%
A plant extract that might be helpful to neutralize free radicals in skin
0.25% - 0.5%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.25% - 0.5%
0.3% - 0.5%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.25% - 0.5%
A plant extract that is rich in a fragrance compound eugenol that is a frequent allergen and can be irritating. It might also contain anti-oxidants to help neutralize free radicals
0.25% - 0.5%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.5%
Consists of 95% calcium carbonate that does not have any effect on the skin. The remaining 5% can include compounds that can help neutralize free radicals and support skin barrier function
0.25% - 0.5%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.3% - 0.5%
Helps oil and water mix together
0.3% - 0.5%
Helps soften the upper layer of the skin
0.3% - 0.6%
A fruit extract that might have some anti-oxidant effect in skin
0.25% - 0.45%
0.25% - 0.5%
A plant extract that might help neutralize free radicals in skin
0.25% - 0.5%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.25% - 0.5%
Used to create a thicker product consistency
0.25% - 0.5%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
Eggplant fruit extract. Might have some anti-oxidant effect
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
A mushroom extract that might help attract water to the upper layer of the skin
0.25% - 0.45%
A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.2% - 0.35%
A berry extract. Might have some anti-oxidant properties
0.15% - 0.3%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.15% - 0.25%
A preservative
0.1% - 0.2%
A fragrance. Can be irritating
0.05% - 0.05%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

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