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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra Calming Moisturiser Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, ceramide np, niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: acetyl dipeptide-1 cetyl ester.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
4.8% - 5.9%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
4.2% - 5.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.3% - 2.9%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2% - 2.5%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.6% - 2%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
1.4% - 1.8%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.1% - 1.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.9% - 1.15%
An emollient that helps soften the skin
0.65% - 0.95%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.5% - 0.75%
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
0.3% - 0.55%
A preservative
0.25% - 0.45%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.3% - 0.5%
Helps water and oil mix together
0.3% - 0.55%
An emollient that helps soften the skin
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.4%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
Used to create a thicker product consistency
0.2% - 0.35%
Helps water and oil mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
A preservative
0.15% - 0.25%
0.15% - 0.3%
Used to create a thicker product consistency
0.25% - 0.45%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.15% - 0.3%
Stabilizes the product formulation
0.15% - 0.25%
Used to thicken product formulations and create gel-like textures
0.15% - 0.3%
Plain old water
0.15% - 0.25%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.2% - 0.35%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
0.15% - 0.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.2% - 0.35%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.15% - 0.3%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.2% - 0.4%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.15% - 0.3%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.2% - 0.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.15% - 0.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.2% - 0.35%
An emollient that helps soften the skin
0.2% - 0.35%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.2% - 0.4%
Helps attract water to the upper layer of the skin. Is claimed to support the growth of "good" bacteria in skin (as a "prebiotic"), but the research is lacking
0.15% - 0.25%
A preservative
0.15% - 0.3%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.15% - 0.3%
Helps water and oil mix together
0.15% - 0.3%
An emollient that helps soften the skin
0.2% - 0.35%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.3%
Helps attract water to the upper layer of the skin
0.2% - 0.35%
Used to create a thicker product consistency
0.15% - 0.3%
Helps water and oil mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
A preservative
0.15% - 0.3%
0.2% - 0.35%
Used to create a thicker product consistency
0.25% - 0.5%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.2% - 0.4%
Stabilizes the product formulation
0.15% - 0.3%
Used to thicken product formulations and create gel-like textures
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.4%
Helps oil and water mix together
0.2% - 0.35%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.15% - 0.3%
Helps to stabilize the product formulation while softening the upper layer of the skin. Can be irritating
0.2% - 0.35%
Used to soften the upper layer of the skin and create a thicker product consistency
0.2% - 0.4%
A preservative
0.15% - 0.3%
Used to adjust the product's pH
0.1% - 0.2%
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
0.1% - 0.2%

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