Works for:
based on ingredients and %- Moisturizing
- Evens skin tone
- Anti-blemish
- Anti-aging
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 1
Key actives
Product Summary
"Tula - Calming Vitamin B Serum" is effective for: Anti-blemish, Anti-aging, Moisturizing and Evens skin tone
Ingredient callouts
- A good concentration of Niacinamide (1.90% - 2.30%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- Panthenol (pro-vitamin B5) at about 1.60% - 1.90% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.
- Humectants (sodium hyaluronate 0.40% - 0.65%, panthenol 1.60% - 1.90%, glycerin 4.00% - 4.90%, fructooligosaccharides 0.40% - 0.60% and sodium pca 0.25% - 0.45%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "Tula" is cruelty free, but its parent company is not.
Price
The product retails from 48.00$ up to 63.00$ in the United States and for 63.00CA$ in Canada.
For a detailed price comparison: click here.
Anti-aging
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Anti-blemish
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Evens skin tone
What does the product description say?
, Vitamin B3 Niacinamide Promotes even skin tone.
Source: Sephora
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Moisturizing
What does the product description say?
, Prebiotics (Beet Root) Hydrate and balance skin.
Source: Sephora
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": fructooligosaccharides, glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Naturally present in skin and helps to attract water to its upper layer
Help attract water to the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
Helps preserve products and creates a nice product texture
Used to preserve products, dissolve other ingredients and create a nice product texture
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps oil and water mix together and works as an emollient
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Evens skin tone |
Total Promises Fulfilled score: 100/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Tula Calming Vitamin B Serum | Current | $48.00 | |
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 NourishMax VITAMIN C + B + E + FERULIC & RETINOL SERUM | 92% | $49.00 | |
The Purest Solutions Vitamin B Complex Serum | 92% | - | |
Elishacoy Kombucha Gyeol-Biome Ampoule | 92% | $19.60 |
Key Actives
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
Helps attract water to the upper layer of the skin and can help improve skin barrier function
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Help attract water to the upper layer of the skin
Naturally present in skin and helps to attract water to its upper layer
Potential irritants
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
A plant extract that might have some antioxidant properties, but mostly used in cosmetics for its color
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps soften the upper layer of the skin and improve the product texture. It can be comedogenic
Can work as an exfoliant but is typically used to adjust the product pH
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps preserve products and creates a nice product texture
Can work as an exfoliant but is typically used to adjust the product pH
Comedogenic ingredients
Helps soften the upper layer of the skin and improve the product texture. It can be comedogenic
All ingredients
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
A plant extract that might have some antioxidant properties, but mostly used in cosmetics for its color
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
Used to preserve products, dissolve other ingredients and create a nice product texture
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Helps soften the upper layer of the skin and improve the product texture. It can be comedogenic
Naturally present in skin and helps to attract water to its upper layer
Might help to reduce inflammation in skin, but solid research is lacking
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
Can work as an exfoliant but is typically used to adjust the product pH
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
Helps preserve products and creates a nice product texture
A preservative. It helps prevent bacterial growth in cosmetic products
Can work as an exfoliant but is typically used to adjust the product pH
Ingredient list view
Water, Lactococcus ferment lysate, Glycerin, Butylene glycol, Polysorbate 20, Niacinamide, Panthenol, Cucumis sativus fruit extract, Beta vulgaris root extract, Daucus carota sativa extract, Avena sativa bran extract, Hydrolyzed hemp seed protein, Aloe barbadensis leaf extract, Zingiber officinale root extract, Sodium hyaluronate, Fructooligosaccharides, Biotin, Acrylates/c10-30 alkyl acrylate crosspolymer, Cetyl stearate, Pyridoxine hcl, Pentylene glycol, Cetyl alcohol, Isostearyl isostearate, Potassium cetyl phosphate, Sodium pca, Sodium phytate, Hydroxyphenyl propamidobenzoic acid, Stearic acid, Potassium lactate, Sodium chloride, Citric acid, Lactic acid, Sodium hydroxide, Potassium sorbate, Sodium benzoate, Caprylyl glycol, Phenoxyethanol, Decyl glucoside, Lauryl glucoside, Citric acid
- Glycerol and the skin: holistic approach to its origin and functions
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Skin moisturizing effects of panthenol-based formulations
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics
- Some phytochemical, pharmacological and toxicological properties of ginger (Zingiber officinale Roscoe): A review of recent research