Tower 28 Beauty ShineOn Milky Lip Jelly Gloss

Tower 28 Beauty ShineOn Milky Lip Jelly Gloss

Efficacy75/100IrritancyMedium
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Works for

1 of 1 advertised claim delivered

Moisturizing
Prunus armeniaca kernel oil, Ricinus communis seed oil + 7 more
Good evidence
What the product description says
“A bestselling, non-sticky, moisturizing gloss for soft, shiny lips—now available in shades inspired by alternative milks.”
Source: Sephora

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: ricinus communis seed oil, helianthus annuus extract.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Prunus armeniaca kernel oilKey active· EmollientEffect: HighAn emollient that helps soften the skin~4.5–6.7%
Ricinus communis seed oilKey active· Emollient, OcclusiveEffect: HighA plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency~1.3–1.9%
Helianthus annuus extractKey active· EmollientEffect: HighHelps soften the upper layer of the skin~1.6–2.4%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~0.55–1.25%
Octyldodecanol· EmollientEffect: LowAn emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation~2.7–4%
Hydrogenated polyisobutene· Emollient, OcclusiveEffect: LowUsed to improve the product consistency and soften the upper layer of the skin~22–33%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.45–1.05%
Rosa canina fruit oilUnder-dosedEffect: HighA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating~0.95–1.45%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.4–1%
Anti-oxidation
Not advertised by the brand · Rubus idaeus seed oil, Rosmarinus officinalis leaf extract + 3 more
Moderate evidence

This product contains antioxidants (rubus idaeus seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Rubus idaeus seed oilKey activeEffect: MediumA plant oil that might be able to help neutralize free radicals in skin~0.8–1.2%
Rosmarinus officinalis leaf extractEffect: LowCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating~1.2–1.7%
Prunus armeniaca kernel oilEffect: LowAn emollient that helps soften the skin~4.5–6.7%
TocopherolUnder-dosedEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.4–1%
Rosa canina fruit oilEffect: Low, below effective doseA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating~0.95–1.45%

Can it cause trouble?

Irritancy
2 strong irritants: Rosmarinus officinalis leaf extract, Parfum
Medium risk
We flagged 13 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Rosmarinus officinalis leaf extractCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritatingHigh~1.2–1.7%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.15–0.6%est.
Ci 45410A red colorantHigh~0.1–0.4%est.
Ci 45380A yellow dyeHigh~0.1–0.35%est.
Ci 16035A red dyeHigh~0.05–0.2%est.
Prunus armeniaca kernel oilAn emollient that helps soften the skinMedium~4.5–6.7%est.
Ricinus communis seed oilA plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistencyMedium~1.3–1.9%est.
Rosa canina fruit oilA great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritatingMedium~0.95–1.45%est.
Rubus idaeus seed oilA plant oil that might be able to help neutralize free radicals in skinMedium~0.8–1.2%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~0.55–1.25%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.45–1.05%est.
EthylhexylglycerinA preservativeMedium~0.35–0.8%est.
Ci 77742A violet pigmentMedium~0.05–0.25%est.
Comedogenic
4 ingredients rated 2 or more on the 0–5 pore-clogging scale
4 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Ci 45410A red colorant3/5~0.1–0.4%est.
Ci 45410A red colorant3/5~0.05–0.3%est.
Ci 16035A red dye3/5~0.05–0.2%est.
Ci 45380A yellow dye2/5~0.1–0.35%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Hydrogenated polyisobutene~22–33%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to improve the product consistency and soften the upper layer of the skin

More about Hydrogenated polyisobutene
Polybutene~4.4–6.6%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Polybutene
Prunus armeniaca kernel oil~4.5–6.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the skin

More about Prunus armeniaca kernel oil
Ethylene/propylene/styrene copolymer~3.6–5.3%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Ethylene/propylene/styrene copolymer
Octyldodecanol~2.7–4%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

More about Octyldodecanol
Oryza sativa bran extract~2–2.9%
Formula
Irritation risk
Low

Used to thicken the product consistency

More about Oryza sativa bran extract
Helianthus annuus extract~1.6–2.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Helianthus annuus extract
Rosmarinus officinalis leaf extract~1.2–1.7%
Irritant · high
Irritation risk
High
Works for
Anti-blemishAntibacterialAnti-oxidation

Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating

More about Rosmarinus officinalis leaf extract
Ricinus communis seed oil~1.3–1.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatory

A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency

More about Ricinus communis seed oil
Rosa canina fruit oil~0.95–1.45%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating

More about Rosa canina fruit oil
Rubus idaeus seed oil~0.8–1.2%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant oil that might be able to help neutralize free radicals in skin

More about Rubus idaeus seed oil
Persea gratissima oil~0.55–1.25%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Tocopherol~0.4–1%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Caprylyl glycol~0.45–1.05%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Ethylhexylglycerin~0.35–0.8%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Butylene/ethylene/styrene copolymer~0.2–0.75%
Formula
Irritation risk
Low

Used to create a gel-like product texture

More about Butylene/ethylene/styrene copolymer
Parfum~0.15–0.6%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Iron oxides~0.15–0.7%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ci 77492~0.1–0.45%
Formula
Irritation risk
Low

A colorant. Usually well-tolerated

More about Ci 77492
Ci 45410~0.1–0.4%
Comedogenic 3/5Irritant · high
Irritation risk
High
Comedogenicity
3/5

A red colorant

More about Ci 45410
Ci 45380~0.1–0.35%
Comedogenic 2/5Irritant · high
Irritation risk
High
Comedogenicity
2/5

A yellow dye

More about Ci 45380
Ci 45410~0.05–0.3%
Comedogenic 3/5Irritant · high
Irritation risk
High
Comedogenicity
3/5

A red colorant

More about Ci 45410
Ci 77742~0.05–0.25%
Irritant · medium
Irritation risk
Medium

A violet pigment

More about Ci 77742
Ci 16035~0.05–0.2%
Comedogenic 3/5Irritant · high
Irritation risk
High
Comedogenicity
3/5

A red dye

More about Ci 16035
Ingredient list view

Hydrogenated polyisobutene, Polybutene, Prunus armeniaca kernel oil, Ethylene/propylene/styrene copolymer, Octyldodecanol, Oryza sativa bran extract, Helianthus annuus extract, Rosmarinus officinalis leaf extract, Ricinus communis seed oil, Rosa canina fruit oil, Rubus idaeus seed oil, Persea gratissima oil, Tocopherol, Caprylyl glycol, Ethylhexylglycerin, Butylene/ethylene/styrene copolymer, Parfum, Iron oxides, Ci 77492, Ci 45410, Ci 45380, Ci 45410, Ci 77742, Ci 16035

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Amazon USPrice as of 10/23/2026 06:19 GMT
$16.00
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 12 studies and safety reviews.

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Tower 28 Beauty ShineOn Milky Lip Jelly Gloss
Tower 28 BeautyShineOn Milky Lip Jelly Gloss

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As an Amazon Associate, WIMJ earns from qualifying purchases.