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Tower 28 Beauty ShineOn Milky Lip Jelly
Tower 28 Beauty

Tower 28 Beauty ShineOn Milky Lip Jelly

Efficacy75/100IrritancyMedium
See all ingredients

Works for

Moisturizing
Prunus armeniaca kernel oil, Ricinus communis seed oil + 7 more
Works
What the product description says
“This Product Is: a non-sticky, moisturizing lip gloss with the perfect shine”
Source: Credo Beauty

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: ricinus communis seed oil, helianthus annuus extract.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Prunus armeniaca kernel oilKey active· EmollientEffect: HighAn emollient that helps soften the skin~3.5–5.2%
Ricinus communis seed oilKey active· Emollient, OcclusiveEffect: HighA plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency~1.5–2.2%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~1.1–1.6%
Rosa canina seed oilKey activeEffect: HighA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~0.85–1.25%
Helianthus annuus extractKey active· EmollientEffect: HighHelps soften the upper layer of the skin~0.4–0.95%
Hydrogenated polyisobutene· Emollient, OcclusiveEffect: LowUsed to improve the product consistency and soften the upper layer of the skin~5.2–7.8%
Octyldodecanol· EmollientEffect: LowAn emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation~1.9–2.9%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.2–0.75%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.5%
Anti-oxidation
Side benefit · Rubus idaeus seed oil, Prunus armeniaca kernel oil + 3 more
May help

This product contains antioxidants (rubus idaeus seed oil) that can help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is some human evidence for this effect in skin, though it is smaller or less consistent than the evidence for the best antioxidants.

Rubus idaeus seed oilKey activeEffect: MediumA plant oil that might be able to help neutralize free radicals in skin~0.55–1.25%
Prunus armeniaca kernel oilEffect: LowAn emollient that helps soften the skin~3.5–5.2%
Rosa canina seed oilEffect: LowA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~0.85–1.25%
Rosmarinus officinalis leaf extractEffect: Low, below effective doseCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating~0.2–0.8%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.5%

Can it cause trouble?

Irritancy
2 strong irritants: Rosmarinus officinalis leaf extract, Parfum
Medium risk
We flagged 12 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Rosmarinus officinalis leaf extractCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritatingHigh~0.2–0.8%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.15–0.7%est.
Ci 73360A red (pink) dyeHigh~0.05–0.2%est.
Ci 15850A red colorantHigh~0.05–0.1%est.
Prunus armeniaca kernel oilAn emollient that helps soften the skinMedium~3.5–5.2%est.
Ricinus communis seed oilA plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistencyMedium~1.5–2.2%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~1.1–1.6%est.
Rosa canina seed oilA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishesMedium~0.85–1.25%est.
Rubus idaeus seed oilA plant oil that might be able to help neutralize free radicals in skinMedium~0.55–1.25%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.2–0.75%est.
EthylhexylglycerinA preservativeMedium~0.15–0.5%est.
Ci 77742A violet pigmentMedium~0.05–0.25%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Ci 73360A red (pink) dye2/5~0.05–0.2%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Polybutene~22–33%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Polybutene
Hydrogenated polyisobutene~5.2–7.8%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to improve the product consistency and soften the upper layer of the skin

More about Hydrogenated polyisobutene
Hydrogenated polybutene~4.6–7%
Formula
Irritation risk
Low
More about Hydrogenated polybutene
Prunus armeniaca kernel oil~3.5–5.2%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the skin

More about Prunus armeniaca kernel oil
Ethylene/propylene/styrene copolymer~2.4–3.6%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Ethylene/propylene/styrene copolymer
Octyldodecanol~1.9–2.9%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

More about Octyldodecanol
Silica dimethyl silylate~1.5–2.3%
Formula
Irritation risk
Low

Used to create a thicker product consistency

More about Silica dimethyl silylate
Ricinus communis seed oil~1.5–2.2%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatory

A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency

More about Ricinus communis seed oil
Persea gratissima oil~1.1–1.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Rosa canina seed oil~0.85–1.25%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryAnti-oxidation

A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes

More about Rosa canina seed oil
Rubus idaeus seed oil~0.55–1.25%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant oil that might be able to help neutralize free radicals in skin

More about Rubus idaeus seed oil
Oryza sativa bran extract~0.4–0.9%
Formula
Irritation risk
Low

Used to thicken the product consistency

More about Oryza sativa bran extract
Helianthus annuus extract~0.4–0.95%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Helianthus annuus extract
Rosmarinus officinalis leaf extract~0.2–0.8%
Irritant · high
Irritation risk
High
Works for
Anti-blemishAntibacterialAnti-oxidation

Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating

More about Rosmarinus officinalis leaf extract
Butylene/ethylene/styrene copolymer~0.2–0.75%
Formula
Irritation risk
Low

Used to create a gel-like product texture

More about Butylene/ethylene/styrene copolymer
Parfum~0.15–0.7%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Caprylyl glycol~0.2–0.75%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Ethylhexylglycerin~0.15–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Tocopherol~0.1–0.5%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate~0.1–0.5%
Formula
Irritation risk
Low

Used to increase stability of product formulations

More about Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate
Iron oxides~0.1–0.4%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ci 77742~0.05–0.25%
Irritant · medium
Irritation risk
Medium

A violet pigment

More about Ci 77742
Ci 73360~0.05–0.2%
Comedogenic 2/5Irritant · high
Irritation risk
High
Comedogenicity
2/5

A red (pink) dye

More about Ci 73360
Ci 15850~0.05–0.1%
Irritant · high
Irritation risk
High

A red colorant

More about Ci 15850
Titanium dioxide~0.05–0.2%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ingredient list view

Polybutene, Hydrogenated polyisobutene, Hydrogenated polybutene, Prunus armeniaca kernel oil, Ethylene/propylene/styrene copolymer, Octyldodecanol, Silica dimethyl silylate, Ricinus communis seed oil, Persea gratissima oil, Rosa canina seed oil, Rubus idaeus seed oil, Oryza sativa bran extract, Helianthus annuus extract, Rosmarinus officinalis leaf extract, Butylene/ethylene/styrene copolymer, Parfum, Caprylyl glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Iron oxides, Ci 77742, Ci 73360, Ci 15850, Titanium dioxide

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Amazon USPrice as of 11/14 09:01 GMT
$16.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Tower 28 BeautyShineOn Milky Lip JellyYOUR PRODUCTWander BeautyCarryon Lip and Cheek GelWunder2Wunderkiss Satin Lip OilGen SeeComfort Level Lip Mask
Match—30%29%29%
Price$16.00———
Shared key ingredients—1 of 73 of 72 of 7
Key difference—Butyrospermum Parkii OilJojoba OilBis-Diglyceryl Polyacyladipate-2
Irritancy Medium Low Medium Low
Drying alcohol————
View product Shop Shop Shop
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.

  1. 1
    Final report of the cosmetic ingredient review expert panel on the safety assessment of Polyisobutene and Hydrogenated Polyisobutene as used in cosmeticsncbi.nlm.nih.gov
  2. 2
    Final report of the cosmetic ingredient review expert panel on the safety assessment of Polyisobutene and Hydrogenated Polyisobutene as used in cosmeticssemanticscholar.org
  3. 3
    Final report on the safety assessment of Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Glyceryl Ricinoleate, Glyceryl Ricinoleate SE, Ricinoleic Acid, Potassium Ricinoleate, Sodium Ricinoleate, Zinc Ricinoleate, Cetyl Ricinoleate, Ethyl Ricinoleate, Glycol Ricinoleate, Isopropyl Ricinoleate, Methyl Ricinoleate, and Octyldodecyl Ricinoleatencbi.nlm.nih.gov
  4. 4
    Castor Oil: Properties, Uses, and Optimization of Processing Parameters in Commercial Productionncbi.nlm.nih.gov
  5. 5
    Effect of ricinoleic acid in acute and subchronic experimental models of inflammationncbi.nlm.nih.gov
  6. 6
    Nutrient composition of rose (Rosa canina L.) seed and oilsncbi.nlm.nih.gov
Tower 28 Beauty ShineOn Milky Lip Jelly
Tower 28 BeautyShineOn Milky Lip Jelly
Buy on Amazon$16.00 · as of 11/14 09:01 GMT

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

Buy on Amazon$16.00 · as of 11/14 09:01 GMT

As an Amazon Associate, WIMJ earns from qualifying purchases.