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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"In combination, these light frequencies can cause signs of ageing like pigmentation."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"In combination, these light frequencies can cause signs of ageing like pigmentation."
WIMJ summary for evens skin tone

This product contains ingredients () that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

The biggest effect for evening out skin tone in this product comes from sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Multi Defence Moisturiser SPF15"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, simmondsia chinensis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Moisturizing
Evens skin tone
Anti-aging
Total Promises Fulfilled score: 56/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
10% - 12%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
5.4% - 6.6%
Helps soften the upper layer of the skin
3.8% - 4.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Helps to soften the upper layer of the skin without creating a greasy texture
2.6% - 3.2%
Helps oil and water mix together
2.3% - 2.9%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.3% - 2.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.5% - 1.9%
1.2% - 1.5%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1% - 1.2%
Used to absorb oil and can temporarily mattify skin
1.2% - 1.4%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.75% - 1.1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.7% - 1.05%
Helps soften the upper layer of the skin
0.7% - 1%
Softens the upper layer of the skin and can support skin barrier function
0.6% - 0.95%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
0.65% - 0.95%
Helps soften the upper layer of the skin
0.65% - 0.95%
Used to create a nice product texture
0.6% - 0.9%
Helps soften the upper layer of the skin
0.6% - 0.9%
A preservative. It can be irritating
0.6% - 0.9%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.55% - 0.85%
Help soften the upper layer of the skin
0.5% - 0.75%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.5% - 0.75%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.45% - 0.7%
Help soften the upper layer of the skin
0.5% - 0.8%
0.45% - 0.65%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.5% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 0.75%
Used to create a nice product texture
0.6% - 0.85%
Used to create a thicker product consistency and stabilize the formulation
0.55% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.5% - 0.75%
Used to create a thicker product consistency
0.5% - 0.75%
A preservative
0.45% - 0.65%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.5% - 0.75%
0.4% - 0.65%
0.35% - 0.6%
0.4% - 0.65%
0.3% - 0.6%
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%

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