Sepai - Flawless Immaculate Bright SPF50 Moisturiser

Sepai Flawless Immaculate Bright SPF50 Moisturiser

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SPF 50
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WORKS FOR
  • Anti-aging
  • Anti-oxidation
  • Moisturizing
  • Sun protection
  • Evens skin tone
  • Anti-blemish
  • +3 more
KEY INGREDIENTS
  • alpha-arbutin
  • ascorbyl glucoside
  • bakuchiol
  • avena sativa kernel extract
  • panthenol
  • allantoin
  • bisabolol
  • butyl methoxydibenzoylmethane
  • caprylic/capric triglyceride
  • cetearyl alcohol
  • decarboxy carnosine hcl
  • ethyl linoleate
  • ethylhexyl methoxycinnamate
  • glycerin
  • glyceryl stearate se
  • octocrylene
  • serine
  • sodium hyaluronate
  • titanium dioxide
  • zinc oxide
  • +17 more
PROMISES
FULFILLED
90 /100
IRRITANCY
MEDIUM
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Formula review

WIMJ summary

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
butyl methoxydibenzoylmethane
cross
Offers UVA I protection
Offers UVA II protection
Is photo stable
octocrylene
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
ethylhexyl methoxycinnamate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
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Promise
What does the product description say?
"The illuminating and protecting formulation is powered by Retin-less technology, which safely mimics the properties of retinoids to tackle signs of aging, including dark spots and blemishes, without the negative effects of Retinol."
WIMJ summary

This product might be able to help reduce blemishes and clogged pores because it contains bakuchiol, ethyl linoleate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"The illuminating and protecting formulation is powered by Retin-less technology, which safely mimics the properties of retinoids to tackle signs of aging, including dark spots and blemishes, without the negative effects of Retinol."
WIMJ summary

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains bakuchiol.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: serine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

This product can also help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Inspired by the concept of 'Wabi-sabi', a Japanese movement that celebrates the 'beauty in imperfection', the Sepai Flawless Immaculate Bright SPF50 Moisturizer targets hyperpigmentation and its possible causes."
WIMJ summary

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Flawless Immaculate Bright SPF50 Moisturiser"
From product name
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, ethyl linoleate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary

This product contains antioxidants (bakuchiol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - decarboxy carnosine hcl also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
does not meet threshold

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.7% - 7%
Used to stabilize the product formulations and works as an emollient
3.8% - 4.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
3.1% - 3.8%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
2.5% - 3.1%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
2.1% - 2.6%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
2.1% - 2.5%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.2% - 1.4%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.9% - 1.1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.65% - 0.95%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.6% - 0.9%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.5% - 0.7%
The ingredient is not recognized
TBC
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.6% - 0.9%
Might help reduce hyperpigmentation when used regularly over a long period of time. Is more effective than beta-arbutin
0.3% - 0.6%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.35% - 0.6%
Might be able to protect the skin from free radicals, but further evidence of effectiveness is needed
0.3% - 0.55%
Helps improve the product texture
0.3% - 0.5%
A plant extract that is, though different in chemical structure, acts similar to retinoids. First studies show that it can help reduce fine lines and wrinkles, improve skin tone, reduce clogged pores and blemishes, and reduce inflammation. There is no conclusive evidence that bakuchiol is as effective as retinol however. The study that directly compared retinol with bakuchiol used bakuchiol applied twice daily compared to once per day for the retinol. According to this study, bakuchiol is less irritating than retinol. Bakuchiol is extracted from seeds of Babchi plant. Other parts of the plant contain coumarins that could cause allergic and irritant reactions. These compounds should be removed in the extraction process when bakuchiol is produced, but it is a good idea to be cautious and stay away from products that include the Babchi plant extracts other than purified bakuchiol to avoid irritation
0.3% - 0.5%
A tree rasin that could temporarily tighten the skin and might help regulate sebum production, but the research on its effectiveness in skin is lacking
0.25% - 0.5%
0.2% - 0.35%
0.2% - 0.35%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.2% - 0.35%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.15% - 0.25%
Helps reduce acne and blemishes. Helps to soften the upper layer of the skin and reduce inflammation. Might be helpful in reducing hyperpigmentation and evening out the skin tone, but evidence of effectiveness in skin are lacking
0.2% - 0.35%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.35%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.15% - 0.3%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.15% - 0.3%
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
0.2% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.35%
Used to create a thicker product consistency
0.2% - 0.35%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.3% - 0.55%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
0.75% - 1.1%
Used to adjust the product's pH
0.2% - 0.35%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.2% - 0.35%
Helps oil and water mix together and works as an emollient
0.3% - 0.55%
A preservative
0.2% - 0.35%
Used to create a thicker product consistency and stabilize the formulation
0.2% - 0.4%
A preservative
0.2% - 0.35%
A preservative
0.15% - 0.25%
A preservative
0.15% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
An unspecified blend of fragrant irritating ingredients
0.1% - 0.2%

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