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Can the product deliver on its promises?

WIMJ summary for sun protection

This product uses a single UV filter (zinc oxide) in a relatively low concentration and might not be able to provide a reliable sun protection.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"yes, that even includes acne-prone and sensitive complexions ."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"THE INKEY LIST's SPF 30 Daily Sunscreen does all that thanks to a formula that unites ultra-protective 22% non-nano zinc oxide, 1% Pollustop to help protect skin from pollutants and prevent premature skin ageing and a 2% shea butter complex to help moisturise and calm skin."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"THE INKEY LIST's SPF 30 Daily Sunscreen does all that thanks to a formula that unites ultra-protective 22% non-nano zinc oxide, 1% Pollustop to help protect skin from pollutants and prevent premature skin ageing and a 2% shea butter complex to help moisturise and calm skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Moisturizing
Anti-aging
Anti-blemish
Total Promises Fulfilled score: 60/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
11% - 14%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.9% - 7.2%
Helps products spread more easily and works as an emollient to soften skin
3.8% - 4.7%
An emollient that helps soften the skin
3.1% - 3.7%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.6% - 3.2%
2.3% - 2.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.5%
Used to absorb oil and can temporarily mattify skin
1.8% - 2.1%
Helps oil and water mix togehter and creates a nice product texture
1.2% - 1.5%
Used to create a thicker product consistency and stabilize the formulation
0.95% - 1.2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.8% - 1.15%
Helps oil and water mix together while softening the upper layer of the skin
0.7% - 1.05%
A type of silicone that helps add a "soft focus" effect on the surface of the skin and create a nice product texture
0.7% - 1.1%
Helps oil and water mix together
0.65% - 0.95%
Helps oil and water mix together and works as an emollient
0.75% - 1.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.6% - 0.9%
Helps oil and water mix together
0.6% - 0.9%
Helps to soften the upper layer of the skin without creating a greasy texture
0.55% - 0.8%
Helps oil and water mix together
0.55% - 0.85%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.5% - 0.75%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.45% - 0.7%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.5% - 0.75%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.5% - 0.8%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.4% - 0.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.5% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.7%
Used to create a thicker product consistency
0.45% - 0.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.4% - 0.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.6%
A preservative
0.4% - 0.6%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.35% - 0.65%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.4% - 0.65%
Helps oil and water mix together
0.35% - 0.65%
Used to improve stability of the formulation
0.3% - 0.55%
A preservative
0.2% - 0.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.15% - 0.3%
Helps oil and water mix together
0.15% - 0.25%
Helps improve the product texture
0.1% - 0.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.3%

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