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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Liquorice root helps to reduce the look of pigmentation and dark circles."
WIMJ summary for evens skin tone

This product contains ingredients (albizia julibrissin bark extract) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Enriched with Persian tree extract, Australian plums and matcha green tea, the balm offers moisturising and detoxifying properties."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia sinensis leaf) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 62/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
5.5% - 8.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.8% - 4.2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.2%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.8% - 2.8%
Used to stabilize the product formulations and works as an emollient
1.5% - 2.2%
Helps oil and water mix together and works as an emollient
1.3% - 2%
A plant extract that might help to neutralize free radicals in skin. Is claimed to help reduce hyperpigmentation but evidence is missing
1% - 1.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.5% - 1.15%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.9%
Used to adjust the product's pH
0.35% - 0.85%
A preservative. Can be irritating
0.25% - 0.5%
Helps oil and water mix together
0.35% - 0.85%
Green tea leaf powder that might contain antioxidants to help neutralize free radicals in skin
0.2% - 0.8%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.2% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.75%
A preservative
0.15% - 0.55%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.15% - 0.55%
A preservative
0.1% - 0.45%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.1% - 0.45%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.1% - 0.4%
0.1% - 0.35%
A fruit extract that might help attract water to the upper layer of the skin and have some anti-oxidant effect, but evidence of effectiveness in skin is lacking
0.1% - 0.35%
A fruit extract that might help attract water to the upper layer of the skin and might have some antioxidant properties but evidence of effectiveness in skin is missing
0.05% - 0.3%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
0.05% - 0.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.1%

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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources