PRODUCT REVIEW

THE FACE SHOP Yehwadam Pure Brightening Serum

Works for:

based on ingredients and %

Anti-aging
Moisturizing
Anti-blemish
Evens skin tone
Anti-oxidation

Can it cause trouble?

Key actives

Niacinamide 2.5% - 3.1%Allantoin 0.25% - 0.5%

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Product summary

"THE FACE SHOP - Yehwadam Pure Brightening Serum" is effective for: Anti-blemish, Anti-aging, Moisturizing and Evens skin tone

Ingredient callouts

A good concentration of Niacinamide (2.50% - 3.10%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
Ceramides (ceramide np 0.30% - 0.60%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
Adenosine 0.25% - 0.50%. It is a compound that in involved in many biological processes inside the skin cells. According one high-quality clinical trial, topical Adenosine in low concentrations can somewhat help improve "deep wrinkles" - the wrinkles that appear with age in places where our faces are most dynamic (for example, on the forehead or in the corners of the eyes).
An effective concentration of Panthenol (pro-vitamin B5) - about 1.20% - 1.40%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.
Humectants (sodium hyaluronate 0.30% - 0.50%, biosaccharide gum-1 0.30% - 0.50%, betaine 0.40% - 0.65%, panthenol 1.20% - 1.40% and glycerin 4.40% - 5.30%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails for 63.44A$ in Australia and for 26.32$ in the United States.

For a detailed price comparison: click here.

What can the product work for?

Anti-aging

What does the product description say?

Panax ginseng root extract and hyaluronic acid in the formula keep skin hydrated while smoothing fine lines for a supple appearance.

Source: Yesstyle

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: serine.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

adenosine 0.25% - 0.5%

Irritation risk:

Concentration: Effectiveness: HIGH

Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)

niacinamide 2.5% - 3.1%

Irritation risk:

Concentration: Effectiveness: HIGH

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

serine 0.25% - 0.5%

Irritation risk:

Concentration: Effectiveness: MEDIUM

An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles

Moisturizing

What does the product description say?

Panax ginseng root extract and hyaluronic acid in the formula keep skin hydrated while smoothing fine lines for a supple appearance.

Source: Yesstyle

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, biosaccharide gum-1.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, niacinamide, panthenol

biosaccharide gum-1 0.3% - 0.5%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin

glycerin 4.4% - 5.3%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

squalane 0.75% - 1.1%

Irritation risk:

Concentration: Effectiveness: HIGH

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

Anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

niacinamide 2.5% - 3.1%

Irritation risk:

Concentration: Effectiveness: HIGH

allantoin 0.25% - 0.5%

Irritation risk:

Concentration: Insufficient!

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

Evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

niacinamide 2.5% - 3.1%

Irritation risk:

Concentration: Effectiveness: HIGH

Anti-oxidation

This product contains antioxidants (cornus officinalis fruit extract, saccharomyces/barley seed ferment filtrate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

cornus officinalis fruit extract 0.25% - 0.5%

Irritation risk:

Concentration: Effectiveness: MEDIUM

A plant extract that contains anti-oxidants. It might help to neutralize free radicals in skin. Can be used to help preserve the product formulation

saccharomyces/barley seed ferment filtrate 0.3% - 0.5%

Irritation risk:

Concentration: Effectiveness: MEDIUM

A yeast extract that can help neutralize free radicals in skin and can help attract water to its upper layers

lonicera japonica flower extract 0.25% - 0.5%

Irritation risk:

Concentration: Effectiveness: LOW

A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating

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Can it cause trouble?

User reviews (0)

Ingredients & concentrations

All ingredients

Key Actives

niacinamide 2.5% - 3.1%

Irritation risk:

Works for: Evens skin tone, Anti-aging, Moisturizing, Anti-blemish, Reduces irritation, Antibacterial, Anti-inflammatory, Reduces redness

allantoin 0.25% - 0.5%

Irritation risk:

Works for: Moisturizing, Anti-inflammatory, Anti-blemish, Reduces redness, Reduces irritation, Exfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

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Potential irritants

panax ginseng root extract 0.3% - 0.6%

Irritation risk:

Works for: Anti-inflammatory, Anti-oxidation

A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating

lonicera japonica flower extract 0.25% - 0.5%

Irritation risk:

Works for: Anti-oxidation

A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating

Comodogenic ingredients

butyrospermum parkii butter 0.3% - 0.6%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-oxidation, Anti-aging

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

dipropylene glycol 6.5% - 8%

Irritation risk:

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

glycerin 4.4% - 5.3%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Ingredient list view

Water, Dipropylene glycol, Glycerin, Triethylhexanoin, Niacinamide, Dimethicone, 1,2-hexanediol, Butylene glycol, Panthenol, C14-22 alcohols, Squalane, Diphenylsiloxy phenyl trimethicone, Glyceryl stearate, Mica, Betaine, Dipentaerythrityl hexahydroxystearate/hexastearate/hexarosinate, Polysorbate 60, Dimethicone/vinyl dimethicone crosspolymer, Macadamia ternifolia seed oil, Dipentaerythrityl hexa c5-9 acid esters, Carbomer, Arachidyl glucoside, Butyrospermum parkii butter, Hydrogenated lecithin, Lactobacillus/soybean ferment extract, Acrylates/c10-30 alkyl acrylate crosspolymer, Lauryl dimethicone/polyglycerin-3 crosspolymer, Polymethylsilsesquioxane, Allantoin, Serine, Saccharomyces/potato extract ferment filtrate, Saccharomyces/barley seed ferment filtrate, Stearic acid, Adenosine, Ceramide np, Cholesterol, Peg-100 stearate, Trisodium edta, Biosaccharide gum-1, Panax ginseng root extract, Poria cocos sclerotium extract, Cnidium officinale root extract, Polygonum multiflorum root extract, Magnolia kobus branch/flower/leaf extract, Angelica gigas extract, Cuscuta japonica seed extract, Ethylhexylglycerin, Lonicera japonica flower extract, Sodium hyaluronate, Lycium chinense fruit extract, Paeonia albiflora root extract, Ginkgo biloba nut extract, Atractylodes japonica rhizome extract, Cornus officinalis fruit extract, Pearl powder, Schisandra chinensis fruit extract, Ziziphus jujuba fruit extract, Tromethamine, Titanium dioxide, Ci 77891, Parfum, Alpha-isomethyl ionone, Linalool, Hexyl cinnamal

	THE FACE SHOP - Yehwadam Pure Brightening Serum	su:m37 - Dear Homme Perfect All-In-One Firming Serum Sponsored	su:m37 - Dear Homme Perfect All-In-One Firming Serum	NEOGEN X SUR.MEDIC - Real Niacinamide 15% Serum	PURITO - Centella Unscented Serum Mini	MEDI-PEEL - Luminous Silk Oil Serum	BLANC DIVA - Rebirth Serum	Carenology 95 - RE:BLUE Deep Concentrate Ampoule	JMsolution - Marine Luminous Pearl Deep Moisture Ampoule Serum	I'm from - Mushroom Collagen Ampoule	Some By Mi - Propolis B5 Glow Barrier Calming Serum	Elishacoy - Kombucha Gyeol-Biome Ampoule
Price
WIMJ similarity score		91%	91%	90%	90%	88%	88%	88%	88%	87%	87%	87%
Key ingredients	niacinamide adenosine +18 more	Common: niacinamide adenosine +12 more Other: palmitoyl tripeptide-1 palmitoyl tetrapeptide-7 +28 more	Common: niacinamide adenosine +12 more Other: palmitoyl tripeptide-1 palmitoyl tetrapeptide-7 +28 more	Common: niacinamide adenosine +4 more Other: ferulic acid zinc pca +5 more	Common: niacinamide adenosine +4 more Other: madecassic acid palmitoyl hexapeptide-12 +11 more	Common: niacinamide adenosine +8 more Other: acetyl octapeptide-3 madecassoside +30 more	Common: niacinamide adenosine +7 more Other: madecassoside palmitoyl hexapeptide-12 +17 more	Common: niacinamide adenosine +7 more Other: copper tripeptide-1 madecassic acid +10 more	Common: niacinamide adenosine +4 more Other: phytosphingosine hydrolyzed collagen +8 more	Common: niacinamide adenosine +5 more Other: dipotassium glycyrrhizate fructooligosaccharides +7 more	Common: niacinamide adenosine +5 more Other: madecassoside madecassic acid +8 more	Common: niacinamide adenosine +5 more Other: glycine hyaluronic acid +7 more
Irritancy	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW
Potential Irritants	hexyl cinnamal Has skin benefit? linalool Has skin benefit? +12 more	parfum Has skin benefit? propylene glycol Has skin benefit? +176 more	parfum Has skin benefit? propylene glycol Has skin benefit? +176 more	calendula officinalis extract Has skin benefit? pyridoxine hcl Has skin benefit? +10 more	pancratium maritimum extract Has skin benefit? disodium edta Has skin benefit? +7 more	rosa damascena flower water Has skin benefit? caprylyl glycol Has skin benefit? +13 more	melaleuca alternifolia leaf extract Has skin benefit? asiaticoside Has skin benefit? +9 more	limonene Has skin benefit? tanacetum annuum flower oil Has skin benefit? +6 more	parfum Has skin benefit? propylene glycol Has skin benefit? +9 more	sodium stearoyl glutamate Has skin benefit? sodium ascorbyl phosphate Has skin benefit? +12 more	parfum Has skin benefit? raspberry ketone Has skin benefit? +18 more	phosphatidylcholine Has skin benefit? caprylic/capric triglyceride Has skin benefit? +5 more
All ingredients	water Has skin benefit? dipropylene glycol Has skin benefit? +62 more	water Has skin benefit? glycerin Has skin benefit? +489 more	water Has skin benefit? glycerin Has skin benefit? +489 more	water Has skin benefit? niacinamide Has skin benefit? +35 more	centella asiatica extract Has skin benefit? water Has skin benefit? +29 more	pearl extract Has skin benefit? propanediol Has skin benefit? +83 more	water Has skin benefit? glycerin Has skin benefit? +43 more	water Has skin benefit? butylene glycol Has skin benefit? +37 more	water Has skin benefit? glycerin Has skin benefit? +40 more	water Has skin benefit? tremella fuciformis extract Has skin benefit? +38 more	propolis extract Has skin benefit? honey extract Has skin benefit? +39 more	saccharomyces/xylinum/black tea ferment Has skin benefit? butylene glycol Has skin benefit? +32 more

PRODUCT REVIEW

THE FACE SHOP Yehwadam Pure Brightening Serum

Works for:

Can it cause trouble?

Key actives

Cheaper alternatives

Product summary

Ingredient callouts

Price

What can the product work for?

Works for

Anti-aging

What does the product description say?

Moisturizing

What does the product description say?

Anti-blemish

Evens skin tone

Anti-oxidation

Honesty check

How honest is this product?

Buy now

US Retailers

AU Retailers

Can it cause trouble?

Potential irritants

Comodogenic ingredients

User reviews (0)

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Ingredients & concentrations

All ingredients

Key Actives

Potential irritants

Comodogenic ingredients

All ingredients

Ingredient list view

Sources