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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Infused with natural clay, the Little Pink Mask effectively draws out blackheads, whiteheads, dirt, and excess oil while intensely brightening the skin and minimizing the appearance of pores."
WIMJ summary for anti-blemish

This product contains ingredients (pantothenic acid) that could help reduce blemishes and clogged pores in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"NOT TESTED ON ANIMALSPeel-Off Mask 24K Gold & Collagen For tighter skin and brighter tone Reduces the appearance of fine lines and wrinkles Removes blackheads, whiteheads, dirt, and oil Behold, an easy and effective way to unclog pores!"
WIMJ summary for anti-aging

This product contains aspartic acid, folic acid, lysine, serine, threonine. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"#BlackPeelOffMaskPeel-Off Mask featuring Charcoal & Vitamin E Strips blackheads & whiteheads Exfoliates dead skin Absorbs dirt and oil Behold, an easy and effective way to unclog pores!"
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"contains Vitamin C for a hydrated, youthful glow."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: alanine, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (cysteine, ficus carica fruit extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-blemish
Exfoliation
Anti-oxidation
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps improve the product texture
3.9% - 4.8%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
4.1% - 5%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
2.8% - 3.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
2.3% - 2.8%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.4% - 2.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.6% - 1.9%
Benefits for the skin are not clear
1.6% - 1.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.2% - 1.5%
A preservative
0.9% - 1.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.65% - 1%
Can help attract water to the upper layer of the skin. Is studied as a mosquito repellent
0.55% - 0.8%
0.5% - 0.75%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.45% - 0.7%
Helps attract water to the upper layer of the skin and may help reduce inflammation in skin
0.45% - 0.65%
A form of vitamin B3. It is similar in action to niacinamide, but is more likely to cause red flashes in skin as the side effect
0.45% - 0.65%
Can help stimulate collagen production in skin. While available studies are promising, more research is needed to confirm the efficacy in skin
0.4% - 0.6%
Might be helpful in decreasing sebum production making the skin less oily. Is claimed to be able to support ceramide production in skin that leads to better hydration, but evidence is lacking. Is able to attract water to the upper layer of the skin
0.35% - 0.6%
Might have some moisturising properties. Is not effective when applied topically beyond some moisturizing effect
0.3% - 0.55%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.3% - 0.55%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.3% - 0.5%
0.25% - 0.5%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.25% - 0.45%
A plant extract that can help neutralize free radicals. The concentrations typically used in cosmetics are too small to have an effect
0.25% - 0.45%
0.25% - 0.45%
Contains essential oil. Can be irritating and lead to photosensitivity
0.25% - 0.45%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.55%
Helps oil and water mix together
0.3% - 0.5%
A clay mineral. Can absorb oil from the surface of the skin
0.3% - 0.5%
Helps oil and water mix together
0.5% - 0.7%
Helps oil and water mix together
0.25% - 0.5%
Helps preserve products and creates a nice product texture
0.3% - 0.5%
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.5%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.3% - 0.5%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.5% - 0.75%
Helps oil and water mix together
0.3% - 0.5%
0.25% - 0.45%
A preservative
0.25% - 0.45%
A preservative
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
Plain old water
0.25% - 0.45%
Helps improve the product texture
0.3% - 0.5%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.25% - 0.45%
0.25% - 0.5%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.25% - 0.5%
A preservative
0.25% - 0.45%
A mineral that is used to improve the texture of cosmetic products
0.3% - 0.5%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.65%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.25% - 0.45%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
0.4% - 0.65%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
A plant extract that can help neutralize free radicals. The concentrations typically used in cosmetics are too small to have an effect
0.25% - 0.45%
A fruit extract that is used to add a fragrance to the product. It might have some antioxidant properties
0.25% - 0.5%
0.3% - 0.55%
0.3% - 0.5%
Helps adjust pH in products
0.3% - 0.55%
Used to create thicker product consistency and stabilize emulsions
0.3% - 0.55%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.5%
0.3% - 0.55%
A colorant
0.3% - 0.55%
Plain old water
0.3% - 0.55%
Helps improve the product texture
0.3% - 0.6%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.3% - 0.55%
0.3% - 0.55%
A preservative
0.3% - 0.55%
A colorant. Does not have any proven benefits in skin
0.3% - 0.55%
0.3% - 0.55%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.3% - 0.6%
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
0.25% - 0.5%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.25% - 0.5%
An amino-acid that helps attract water to the upper layer of the skin
0.3% - 0.55%
Used for fragrance and contains volatile compounds that can irritate the skin
0.3% - 0.5%
The ingredient is not recognized
TBC
0.25% - 0.45%
0.3% - 0.5%
An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles
0.25% - 0.5%
0.3% - 0.5%
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
0.25% - 0.5%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.3% - 0.5%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.25% - 0.5%
0.25% - 0.5%
0.3% - 0.55%
0.25% - 0.5%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.3% - 0.55%
0.3% - 0.55%
An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function
0.3% - 0.5%
0.3% - 0.55%
0.3% - 0.55%
Might help neutralize free radicals in skin and might be helpful against hyperpigmentation
0.25% - 0.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.5%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.3% - 0.55%
0.25% - 0.45%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.25% - 0.45%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
0.2% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.25% - 0.5%
Helps adjust pH in products
0.15% - 0.25%
Used to create thicker product consistency and stabilize emulsions
0.15% - 0.3%
The ingredient is not recognized
TBC
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%

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