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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"• Cleansing, Brightening, Hydrating and Refreshing."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": biosaccharide gum-1, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold
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WIMJ summary for anti-oxidation

This product contains antioxidants (sodium ascorbyl phosphate) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 100/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
Helps oil and water mix together
3.2% - 4.8%
Used to create gel-like formulas and stabilize emulsions
2.5% - 3.8%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
1.8% - 2.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A preservative
1.2% - 1.8%
A highly irritating fragrance
1.1% - 1.7%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.95% - 1.4%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.55% - 1.35%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 1.05%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.4% - 0.9%
0.2% - 0.8%
An algae extract that can help attract water to the upper layer of the skin and have some anti-oxidant properties
0.2% - 0.75%
The ingredient is not recognized
A plant stem cell extract that might help neutralize free radicals and reduce inflammation in skin
0.2% - 0.7%
Used to create a thicker product consistency
0.2% - 0.7%
0.1% - 0.5%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.15% - 0.55%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.65%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.5%
Used to thickenthe product consistency
0.1% - 0.4%
Used to absorb oil and can temporarily mattify skin
0.15% - 0.55%
A colorant that can add a pearl-like appearance to the formulation
0.15% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.05% - 0.2%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.05% - 0.25%
Hops extract. Can contain common irritants and allergens geraniol, limonene, linalool
0.01% - 0.1%

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