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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"In just one use of this face toner, skin feels nourished, healthier, skin tone appears even, and skin is hydrated all day long."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Provides 8-hour (all-day) hydration, leaving skin feeling supple and moisturized"
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, aloe barbadensis extract.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.2%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
3.4% - 5.1%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2.6% - 3.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2% - 3%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
1.4% - 2.1%
0.85% - 1.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.9%
Helps preserve products and creates a nice product texture
0.5% - 1.15%
A preservative
0.15% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.4%
Used to adjust the pH level of products
0.05% - 0.25%

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ArtNaturals LUXE - Makeup Setting Spray
Thayers Natural Remedies - Thayers Witch Hazel Alcohol Free Unscented Toner
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Amazon Belei - Ultra Sensitive Clarifying Toner
Price
WIMJ similarity score
39%
39%
39%
39%
37%
37%
37%
36%
36%
36%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources