e.l.f. Cosmetics Pure Skin Toner

e.l.f. Cosmetics Pure Skin Toner

Efficacy100/100IrritancyMedium

Works for

Moisturizing
Niacinamide, Ceramide np + 12 more
Works well
What the product description says
“Formulated with a skin-loving blend of oat milk, niacinamide and ceramides, this gentle, non-drying, non-irritating toner helps to nourish and smooth the skin while supporting the skin’s barrier.”
Source: Beauty Bay

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: avena sativa kernel flour, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: avena sativa kernel flour, cholesterol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide eop, ceramide np, niacinamide, phytosphingosine

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.2–3.9%
Ceramide npHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~1.9–2.3%
Ceramide apHeroEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~1.6–1.9%
Ceramide eopHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~1.3–1.6%
PhytosphingosineHero· EmollientEffect: HighA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.3–0.6%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.4–5.4%
TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~2.3–2.8%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.75–1.15%
Avena sativa kernel flourKey active· Humectant, EmollientEffect: HighA type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier~0.5–0.75%
CholesterolKey active· EmollientEffect: HighAn emollient that is naturally found in skin~0.3–0.55%
Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.3–0.55%
Aloe barbadensis leaf juice· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~7.5–9.2%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.3–0.55%
AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.25–0.5%
Evens skin tone
Niacinamide, Glycolic acid
Works well
What the product description says
“Key Ingredients Oat Milk Nourishes and soothes skin Niacinamide Minimizes pores, evens out skin tone, and delivers antioxidant benefits Allanoin Soothes and moisturizes skin without irritation Ceramides Builds up the skin's moisture barrier Hyaluronic Acid Locks in moisture for a plump complexion Formulated Without Non-comedogenic Fragrance-free All e.l.f.”
Source: Ulta

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: glycolic acid, niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.2–3.9%
Glycolic acidKey activeEffect: HighAn alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid~1.1–1.3%
Anti-blemish
Side benefit · Niacinamide, Glycolic acid + 3 more
Works well

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycolic acid

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.2–3.9%
Glycolic acidKey activeEffect: MediumAn alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid~1.1–1.3%
Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~7.5–9.2%
PhytosphingosineEffect: LowA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.3–0.6%
AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.25–0.5%
Exfoliation
Side benefit · Glycolic acid, Allantoin
Works well

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid.

Glycolic acidKey activeEffect: HighAn alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid~1.1–1.3%
AllantoinEffect: Low, below effective doseHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.25–0.5%
Anti-aging
Side benefit · Niacinamide, Glycolic acid + 1 more
Works well

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains glycolic acid, niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.2–3.9%
Glycolic acidKey activeEffect: HighAn alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid~1.1–1.3%
Aloe barbadensis leaf juiceEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~7.5–9.2%

Can it cause trouble?

Irritancy
1 strong irritant: Hamamelis virginiana water
Medium risk
We flagged 13 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Glycolic acidAn alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acidHigh~1.1–1.3%est.
Hamamelis virginiana waterA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.25–0.45%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~7.5–9.2%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.5–0.75%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.3–0.55%est.
Sodium lauroyl lactylateHelps water and oil mix togetherMedium~0.25–0.4%est.
Caprylyl/capryl glucosideHelps oil and water mix together. Can be used as a cleansing agentMedium~0.3–0.55%est.
Polyglyceryl-3 cocoateHelps oil and water mix togetherMedium~0.2–0.4%est.
Polyglyceryl-10 laurateHelps water and oil mix togetherMedium~0.2–0.4%est.
EthylhexylglycerinA preservativeMedium~0.15–0.25%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.1–0.15%est.
Benzoic acidA preservativeMedium~0.1–0.2%est.
Disodium edtaStabilizes the product formulationMedium~0.05–0.15%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Aloe barbadensis leaf juice~7.5–9.2%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingReduces rednessReduces irritationAntibacterialAnti-inflammatoryAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Glycerin~4.4–5.4%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Niacinamide~3.2–3.9%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Anti-agingEvens skin toneMoisturizingAnti-blemishReduces irritationAntibacterialReduces rednessAnti-inflammatory

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Trehalose~2.3–2.8%
Key active
Irritation risk
Low
Works for
Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose
Ceramide np~1.9–2.3%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces irritation

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide np
Ceramide ap~1.6–1.9%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingReduces irritationAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide ap
Ceramide eop~1.3–1.6%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces irritationMoisturizingAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide eop
Glycolic acid~1.1–1.3%
Key activeIrritant · high
Irritation risk
High
Works for
Evens skin toneAnti-agingExfoliationAnti-blemish

An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid

More about Glycolic acid
Sodium hyaluronate~0.75–1.15%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Chamomilla recutita flower water~0.6–0.9%
Formula
Tocopheryl acetate~0.5–0.75%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Hamamelis virginiana water~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana water
Avena sativa kernel flour~0.5–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

A type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier

More about Avena sativa kernel flour
Sodium pca~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca
Allantoin~0.25–0.5%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces rednessAnti-blemishReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Phytosphingosine~0.3–0.6%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-blemishAnti-inflammatory

A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect

More about Phytosphingosine
Cholesterol~0.3–0.55%
Key active
Irritation risk
Low
Works for
MoisturizingCleansing

An emollient that is naturally found in skin

More about Cholesterol
Pentylene glycol~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Sodium lauroyl lactylate~0.25–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Sodium lauroyl lactylate
Caprylyl/capryl glucoside~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together. Can be used as a cleansing agent

More about Caprylyl/capryl glucoside
Polyglyceryl-3 cocoate~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polyglyceryl-3 cocoate
Polyglyceryl-10 laurate~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Polyglyceryl-10 laurate
Xanthan gum~0.2–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Carbomer~0.15–0.3%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Phenoxyethanol~0.15–0.25%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ethylhexylglycerin~0.15–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Sodium benzoate~0.1–0.15%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Citric acid~0.1–0.15%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Benzoic acid~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Benzoic acid
Disodium edta~0.05–0.15%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Tromethamine~0.1–0.15%
Formula
Irritation risk
Low

Helps adjust pH in products

More about Tromethamine
Ingredient list view

Water, Aloe barbadensis leaf juice, Glycerin, Niacinamide, Trehalose, Ceramide np, Ceramide ap, Ceramide eop, Glycolic acid, Sodium hyaluronate, Chamomilla recutita flower water, Tocopheryl acetate, Hamamelis virginiana water, Avena sativa kernel flour, Sodium pca, Allantoin, Phytosphingosine, Cholesterol, Pentylene glycol, Sodium lauroyl lactylate, Caprylyl/capryl glucoside, Polyglyceryl-3 cocoate, Polyglyceryl-10 laurate, Xanthan gum, Carbomer, Phenoxyethanol, Ethylhexylglycerin, Sodium benzoate, Citric acid, Benzoic acid, Disodium edta, Tromethamine

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
e.l.f. CosmeticsPure Skin TonerYOUR PRODUCTARZTINA-Cera Barrier Ampoule TonerGatineauCollagene Hydra EssencePaula's choicePore-Reducing Toner
Match—86%83%81%
Price—$6.96$62.91$21.51
Shared key ingredients—8 of 139 of 139 of 13
Key difference—AdenosineLactic AcidAdenosine
Irritancy Medium Low Medium Low
Drying alcohol————
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Product summary

"e. L. F. Cosmetics - Pure Skin Toner" is effective for: Anti-blemish, Exfoliation, Moisturizing, Evens skin tone and Anti-aging

Ingredient callouts

  • A good concentration of Niacinamide (3.20% - 3.90%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
  • This product contains acids (glycolic acid 1.10% - 1.30%). Their concentration is low, and they will not have a strong exfoliating effect. Instead, they work to support the skin natural acid mantle and to attract water (as humectants).
  • Ceramides (phytosphingosine 0.30% - 0.60%, ceramide np 1.90% - 2.30%, ceramide eop 1.30% - 1.60% and ceramide ap 1.60% - 1.90%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
  • Humectants (avena sativa kernel flour 0.50% - 0.75%, sodium pca 0.30% - 0.55%, trehalose 2.30% - 2.80%, sodium hyaluronate 0.75% - 1.15% and glycerin 4.40% - 5.40%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 14 studies and safety reviews.

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e.l.f. Cosmetics Pure Skin Toner
e.l.f. CosmeticsPure Skin Toner

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As an Amazon Associate, WIMJ earns from qualifying purchases.