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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Source Marine Intense Moisture-Quenching Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, biosaccharide gum-1.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
5.8% - 7.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
Sea water. Helps dissolve other ingredients in a product
3.2% - 3.9%
Helps attract water to the upper layer of the skin and repair the skin barrier function
2.4% - 3%
Helps attract water to the upper layer of the skin and repair the skin barrir function
2% - 2.4%
Helps attract water to the upper layer of the skin and repair the skin barrier function
1.6% - 2%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.4% - 1.8%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
1.2% - 1.4%
Might help to soften the upper layer of the skin. Is claimed to have anti-oxidant properties, but evidence in missing
0.9% - 1.1%
0.65% - 0.95%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.55% - 0.8%
A mineral-rich extract from red algae. Might be able to help attract water to the upper layer of the skin
0.45% - 0.7%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.5% - 0.75%
Helps oil and water mix together
0.45% - 0.65%
Used to create a thicker product consistency
0.4% - 0.65%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.4% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
Helps oil and water mix together
0.3% - 0.6%
A preservative
0.3% - 0.5%
A preservative
0.25% - 0.45%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.25% - 0.5%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.25% - 0.5%
Helps stabilize product formulations
0.2% - 0.35%
Used to stabilize the product formulation and can help absorb oil
0.2% - 0.35%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.15% - 0.3%
Used to adjust the product's pH
0.15% - 0.25%
Used to thicken product formulation. Can help attract water to the upper layer of the skin
0.1% - 0.2%
A preservative
0.1% - 0.2%
A preservative
0.05% - 0.1%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.01% - 0.05%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.01% - 0.05%

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