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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"It also promotes anti-ageing as it stimulates cell renewal."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"It’s perfect for long working hours and tiring business trips!"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: algae extract.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of silicone that can help create nice product texture and soften the upper layer of the skin
4.6% - 6.9%
Helps create a thicker product consistency
3.5% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps attract water to the upper layer of the skin and improves the product texture
1.6% - 2.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.2% - 1.8%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1% - 1.6%
A preservative
0.16% - 0.32%
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
0.45% - 1.05%
Used to adjust the product's pH
0.4% - 0.9%
A plant extract that might have antibacterial effect and help neutralize free radicals
0.15% - 0.65%
0.1% - 0.45%
A preservative
0.1% - 0.3%
Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet
0.1% - 0.4%
A preservative
0.05% - 0.2%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources