The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: algae extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, algae extract.

algae extract 5.4% - 8.1%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: HIGH

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

glycerin 3.6% - 5.4%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

prunus armeniaca kernel oil 2.1% - 3.1%

Irritation risk:

Concentration: Effectiveness: HIGH

An emollient that helps soften the skin

Anti-aging

What does the product description say?

Improves firmness and elasticity 5% of concentrated active peptide Prevents free radical damage Increases hydration Fragrance and dye free

Source: Skinstore

Effective ingredients missing or their concentration is too low.

algae extract 5.4% - 8.1%

Irritation risk: Comedogenicity: High

Concentration: Effectiveness: LOW

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

ascorbic acid 0.05% - 0.2%

Irritation risk:

Concentration: Insufficient!

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

butyrospermum parkii butter 0.6% - 1.35%

Irritation risk: Comedogenicity: High

Concentration: Insufficient!

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

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Key Actives

butyrospermum parkii butter 0.6% - 1.35%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging, Anti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

algae extract 5.4% - 8.1%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

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Potential irritants

rosa damascena flower water 1.4% - 2.1%

Irritation risk:

Works for: Moisturizing, Anti-oxidation

Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating

rosa centifolia flower extract 0.4% - 0.9%

Irritation risk:

Contains essential oil. Can be irritating

Comodogenic ingredients

algae extract 5.4% - 8.1%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

triticum vulgare germ oil 1% - 1.5%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-oxidation

A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).

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water 40% - 60%

Irritation risk:

Plain old water

algae extract 5.4% - 8.1%

Irritation risk: Comedogenicity: High

Works for: Moisturizing, Anti-aging

Plant extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but research is not extensive yet

glycerin 3.6% - 5.4%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Ingredient list view

Water, Algae extract, Glycerin, Acetyl hexapeptide-31, Prunus armeniaca kernel oil, Squalane, Rosa damascena flower water, Yucca glauca root extract, Triticum vulgare germ oil, Butyrospermum parkii butter, Rosa centifolia flower extract, Lecithin, Aloe barbadensis leaf juice, Centella asiatica oil, Calophyllum inophyllum seed oil, Rosa damascena extract, Cananga odorata flower oil, Rosa canina fruit oil, Santalum album oil, Boswellia carterii oil, Pogostemon cablin oil, Pelargonium graveolens flower oil, Aniba rosaeodora wood oil, Unknown, Tocopherol, Ascorbyl palmitate, Ascorbic acid, Xanthan gum, Capryloyl glycine, Phenoxyethanol, Caprylyl glycol

	Sundari - Gotu Kola and Yucca Facial Serum	BYNACHT - Iconic Reborn Radiant Serum	Estée Lauder - Perfectionist [CP+R] - Wrinkle Lifting/Firming Serum	Formulyst - Anti-Aging Concentrate	Elizabeth Grant - Caviar Cellular Recharge Super Serum	Topicals - Faded Serum for Dark Spots & Discoloration	sjal - själ Bio-Regeneratif Serum Active Energy Lift	Tom Ford - Research Serum Concentrate	innisfree - Time science oil serum	Tatcha - Luminous Deep Hydration Firming Serum	Neocutis - Micro Serum Intensive Anti-Ageing and Tightening Serum
Price
WIMJ similarity score		39%	39%	38%	38%	38%	37%	37%	37%	37%	37%
Key ingredients	algae extract butyrospermum parkii butter +4 more	Common: prunus armeniaca kernel oil squalane +2 more Other: lactic acid retinyl palmitate +11 more	Common: glycerin squalane +2 more Other: aminopropyl ascorbyl phosphate phytosphingosine +23 more	Common: glycerin squalane +1 more Other: alpha-arbutin tetrahexyldecyl ascorbate +11 more	Common: glycerin squalane +1 more Other: lactic acid urea +17 more	Common: glycerin squalane +1 more Other: azelaic acid niacinamide +12 more	Common: squalane glycerin +1 more Other: acetyl tetrapeptide-5 glycolic acid +16 more	Common: glycerin squalane +1 more Other: glycolic acid lactic acid +20 more	Common: algae extract glycerin +1 more Other: adenosine caprylic/capric triglyceride +2 more	Common: algae extract glycerin +1 more Other: camellia sinensis leaf extract chondrus crispus extract +5 more	Common: glycerin squalane +1 more Other: aminopropyl ascorbyl phosphate acetyl glucosamine +9 more
Irritancy	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW
Potential Irritants	ascorbic acid Has skin benefit? aniba rosaeodora wood oil Has skin benefit? +12 more	parfum Has skin benefit? alcohol Has skin benefit? +22 more	parfum Has skin benefit? silybum marianum extract Has skin benefit? +17 more	caprylhydroxamic acid Has skin benefit? acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? +7 more	parfum Has skin benefit? propylene glycol Has skin benefit? +23 more	ethylene brassylate Has skin benefit? curcuma longa root extract Has skin benefit? +13 more	artemisia vulgaris extract Has skin benefit? panax ginseng root extract Has skin benefit? +18 more	dimethoxytolyl propylresorcinol Has skin benefit? gelidiella acerosa extract Has skin benefit? +19 more	lavandula angustifolia oil Has skin benefit? parfum Has skin benefit? +4 more	parfum Has skin benefit? chamomilla recutita flower extract Has skin benefit? +12 more	pullulan Has skin benefit? chlorphenesin Has skin benefit? +6 more
All ingredients	water Has skin benefit? algae extract Has skin benefit? +29 more	water Has skin benefit? cetearyl alcohol Has skin benefit? +43 more	dimethicone Has skin benefit? water Has skin benefit? +74 more	water Has skin benefit? glycerin Has skin benefit? +36 more	water Has skin benefit? glycerin Has skin benefit? +64 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +37 more	water Has skin benefit? glycerin Has skin benefit? +56 more	water Has skin benefit? dimethicone Has skin benefit? +52 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +39 more	water Has skin benefit? glycerin Has skin benefit? +25 more

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Sundari Gotu Kola and Yucca Facial Serum

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Moisturizing

What does the product description say?

Anti-aging

What does the product description say?

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