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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Herbal Clay Purifying Mask"
From product name
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"In addition, the formula contains PHA, amild naturally derived exfoliating substance, to effortlessly remove dead skin cells."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, honey.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Anti-blemish
Total Promises Fulfilled score: 0/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.7% - 7%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
4.5% - 5.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.1% - 3.7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
3.3% - 4.1%
Helps stabilize the product formulation
2% - 2.5%
A preservative
0.8% - 1.2%
Used to absorb oil and can temporarily mattify skin
1.8% - 2.1%
1.4% - 1.7%
0.95% - 1.2%
0.7% - 1.05%
Used to create thicker product consistency and stabilize emulsions
0.65% - 0.95%
Used to create a thicker product consistency
0.55% - 0.8%
0.45% - 0.7%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.5% - 0.75%
A preservative
0.45% - 0.65%
Stabilizes the product formulation
0.45% - 0.65%
0.35% - 0.65%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.35% - 0.65%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.3% - 0.55%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.3% - 0.55%
A plant root extract that helps attract water to the upper layer of the skin. It might have an anti-inflammatory effect and could help neturalize free radicals in skin
0.3% - 0.55%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.25% - 0.5%
Helps to soften the upper layer of the skin and attract water to it
0.3% - 0.55%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.25% - 0.5%
0.25% - 0.5%
0.25% - 0.5%
0.3% - 0.55%
0.2% - 0.4%
0.25% - 0.4%
0.2% - 0.35%
0.15% - 0.3%
0.15% - 0.25%
Licorice root extract. Might be helpful in reducing hyperpigmentation
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%

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Skyn Iceland - Arctic Hydration Rubberizing Mask
Glow - Watermelon Clay Mask
MZ Skin - Anti Pollution Hydrating Face Masks
Manuka Doctor - ApiRefine Illusionist Rapid Lift Mask
Neutrogena - Skin Perfecting Dry Skin Liquid Face Exfoliant
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ISNTREE - Clear Skin PHA Sleeping Mask
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources