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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Essential Balancing Emulsion Moisturiser"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, limnanthes alba seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.9% - 7.3%
Helps soften the upper layer of the skin and create a nice product texture
4.3% - 5.3%
Helps soften the upper layer of the skin
3.1% - 3.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.3% - 2.9%
Helps water and oil mix together
1.8% - 2.2%
An emollient that helps soften the skin and creates a thicker product texture
1.6% - 1.9%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
1.3% - 1.6%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
1.1% - 1.3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.9% - 1.1%
Helps oil and water mix together and works as an emollient
0.65% - 1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.55% - 0.8%
0.55% - 0.85%
The ingredient is not recognized
TBC
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.45% - 0.65%
Helps oil and water mix together while softening the upper layer of the skin
0.4% - 0.6%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.35% - 0.6%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.5%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.25% - 0.45%
Helps to soften the upper layer of the skin and attract water to it
0.3% - 0.55%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
0.25% - 0.45%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.25% - 0.45%
0.2% - 0.4%
0.2% - 0.4%
0.2% - 0.4%
0.25% - 0.45%
0.2% - 0.4%
Helps adjust pH in products
0.25% - 0.45%
A preservative
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.25% - 0.45%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.45%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.25% - 0.45%
Licorice root extract. Might be helpful in reducing hyperpigmentation
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.35%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.2% - 0.4%
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance with a lemon scent. A likely irritant
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.25%
Used to stabilize product formulations. Can be irritating
0.1% - 0.15%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%

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WIMJ similarity score
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Irritancy
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Potential Irritants
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Questions

Scientific Sources