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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Rejuvenate skin while you sleep with Sukin Purely Ageless Night Cream ; a luxurious, anti-ageing formula that combines natural ingredients and innovative skincare technologies for maximum effectiveness."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Helps to minimise the appearance of fine lines and wrinkles, whilst delivering plumping and firming benefits for a smoother, more refined complexion."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: sesamum indicum seed oil, theobroma cacao seed butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
5.3% - 6.5%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
4.1% - 5%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.5% - 3%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.4% - 2.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.5%
Helps soften the upper layer of the skin
1.7% - 2%
An emollient that softens skin and creates a nice product texture
1.5% - 1.8%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1.2% - 1.5%
1% - 1.2%
0.7% - 1.05%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.65% - 0.95%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.6% - 0.9%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.55% - 0.85%
Helps soften the upper layer of the skin and thickens the product's texture
0.55% - 0.8%
Helps oil and water mix together
0.55% - 0.8%
0.5% - 0.75%
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
0.45% - 0.65%
A plant extract that can have some anti-oxidant effect in skin
0.4% - 0.6%
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
0.3% - 0.6%
Used to create a thicker product consistency
0.3% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.55%
A plant extract used as a fragrance. Can be irritating
0.25% - 0.5%
Essential oil that can be irritating. Can lead to photosensitivity
0.25% - 0.5%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.25% - 0.45%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.25% - 0.4%
0.2% - 0.4%
A plant oil that might help neutralize free radicals and have an anti-bacterial effect
0.25% - 0.4%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
A preservative
0.1% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A fragrance. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources