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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Anti-inflammatory and antioxidant-rich, the serum utilises nourishing Argan Oil to improve elasticity whilst Caffeine reduces puffiness around the eyes."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Working to form a defensive barrier to protect against environmental aggressors such as UVB rays, the silky formula minimises the appearance of age spots and pigmentation whilst brightening and balancing the skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Enriched with 99% Type 1 Collagen to help retain moisture, the serum delivers long-lasting hydration which plumps from within, creating a firmer and bouncier skin texture."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: ricinus communis seed oil, isododecane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
4.6% - 6.9%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
3.8% - 5.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.7% - 4.1%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
2.1% - 3.1%
Helps to create a thicker product consistency
1.7% - 2.6%
The ingredient is not recognized
TBC
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.4% - 2.2%
The ingredient is not recognized
TBC
Used to absorb oil and can temporarily mattify skin
1.5% - 2.2%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
1% - 1.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps water and oil mix together
0.5% - 1.2%
A preservative
0.3% - 0.6%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.35% - 0.85%
Used to improve stability of the formulation
0.35% - 0.8%
0.3% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.7%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.35% - 0.75%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
0.15% - 0.55%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.15% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.5%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.1% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.35%
0.1% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.3%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.2%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.15%

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One Ocean Beauty - Revitalising Sea Serum
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Vichy - Mineral89 Defence Serum 4% Niacinamide
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources