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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The formula is supported by niacinamide and echinacea, to help boost radiance and encourage a more even tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Powered by hyaluronic acid and vitamin E, the self-tan goes beyond delivering a bronzed appearance and seeks to offer hydration that lasts up to 24 hours."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, c12-15 alkyl benzoate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A self-tanning agent
5.2% - 6.4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.4% - 5.4%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
3.3% - 4%
2.4% - 3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.1% - 2.6%
1.8% - 2.1%
1.5% - 1.8%
Helps soften the upper layer of the skin and create a nice product texture
1.2% - 1.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.1% - 1.3%
0.7% - 1.1%
Used to stabilize the product formulations and works as an emollient
0.6% - 0.9%
Helps oil and water mix together
0.55% - 0.85%
Helps oil and water mix together
0.55% - 0.85%
0.45% - 0.7%
0.5% - 0.7%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.45% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.4% - 0.6%
Plant extract that might have some anti-oxidant properties. Can be irritating
0.3% - 0.55%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.6%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
0.3% - 0.55%
Helps oil and water mix together
0.4% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
Helps oil and water mix together. Can be irritating
0.35% - 0.6%
Helps oil and water mix together
0.25% - 0.5%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
0.3% - 0.6%
A preservative
0.25% - 0.45%
A preservative
0.1% - 0.2%
Helps to stabilize the product formulation
0.25% - 0.45%
A fragrance. Potential allergen and can be irritating
0.2% - 0.4%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.2% - 0.4%
A fragrance. Is a likely irritant
0.2% - 0.4%
A fragrance. Is a likely skin allergen and can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance with jasmine smell. A likely irritant
0.15% - 0.3%
A fragrance. A likely allergen and can be irritating
0.15% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A yellow dye
0.15% - 0.25%
A red dye
0.1% - 0.2%
A colorant (dye)
0.1% - 0.2%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources