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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Gradual Tan Watermelon Firming Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: biosaccharide gum-1, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (rubus idaeus seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-oxidation
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that softens skin and creates a nice product texture
5.7% - 6.9%
A self-tanning agent
4.4% - 5.4%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.6% - 3.1%
2.3% - 2.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.5%
Helps water and oil in the product mix well together and improves product texture
1.7% - 2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.5% - 1.9%
Helps to improve the product consistency
1.1% - 1.4%
A great emollient that can also have anti-oxidant properties
1% - 1.2%
Works as a humectant helping to attract water to the upper layer of the skin and might be effective as an anti-oxidant.
0.7% - 1.05%
A plant oil that might be able to help neutralize free radicals in skin
0.6% - 0.9%
0.5% - 0.75%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.45% - 0.7%
0.45% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.45% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 0.65%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.4% - 0.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.4% - 0.65%
The ingredient is not recognized
TBC
Helps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin
0.4% - 0.65%
The ingredient is not recognized
TBC
Helps oil and water mix together. Has some emollient properties
0.4% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.5%
Can be used to help absorb oil as well as add volume and imporve texture of products.
0.25% - 0.5%
Used to create a thicker product consistency
0.25% - 0.45%
The ingredient is not recognized
TBC
Used to increase stability of product formulations
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.35%
Helps dissolve other ingredients
0.2% - 0.35%
Used to increase effectiveness of preservatives
0.2% - 0.35%
A fragrance. Potential allergen and can be irritating
0.15% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.15%
A preservative
0.1% - 0.2%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.1% - 0.2%
A preservative
0.1% - 0.2%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.05%

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