
1 of 2 advertised claims delivered
“The toner balances, hydrates and leaves skin feeling nourished whilst balancing pH and minimising redness.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
“Advanced Brightening Toner contains a pioneering skin brightening formula that aims to give you smoother, brighter and more even looking skin.”
Effective ingredients missing or their concentration is too low


Be the first — your take helps the next person decide.
Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateAn emollient that softens the skin
More about Prunus amygdalus dulcis oilA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolA stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
More about Sodium ascorbyl phosphateUsed to create a thicker product consistency
More about Xanthan gumAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholWater, Glycerin, Glyceryl stearate, Peg-100 stearate, Prunus amygdalus dulcis oil, Phenoxyethanol, Carbomer, Disodium edta, Niacinamide, Panthenol, Sodium ascorbyl phosphate, Xanthan gum, Parfum, Alcohol, Elaeis guineensis extract, Algae
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| skinChemistsAdvanced Brightening LotionYOUR PRODUCT | BootsSkin Clear Lotion with niacinamide | OlayMoisturizing Face Lotion for Sensitive Skin | Dr Sam'sFlawless Moisturiser | |
|---|---|---|---|---|
| Match | — | 90% | 88% | 86% |
| Price | $15.73 | $5.29−$10.44 | $11.49−$4.24 | $33.05+$17.32 |
| Shared key ingredients | — | 3 of 3 | 3 of 3 | 3 of 3 |
| Key difference | — | Mineral Oil | Dimethiconol | Anhydroxylitol |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
Every concentration estimate and effectiveness label is anchored to one of these 13 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.