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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrating B5 Serum"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW
Ingredient Irritancy Skin Benefit
disodium edta
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
2.6% - 3.9%
Helps support skin barrier function improving skin hydration and reducing sensitivity
1.9% - 2.9%
A preservative
0.25% - 0.5%
Naturally present in skin and helps to attract water to its upper layer
0.95% - 1.45%
Stabilizes the product formulation
0.5% - 1%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.2% - 0.7%
A sugar that attracts water to the upper layer of the skin
0.1% - 0.4%
An emollient that helps create a nice silky finish on the skin
0.05% - 0.3%

Similar products & dupes

SKIN - Hydrating B5 Serum
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Clinique - Liquid Facial Soap Tube
Eve Lom - Moisture Mask by Eve Lom
Alpha-H - Hyaluronic 8 Serum
111SKIN - The Hydration Concentrate
Jouer Cosmetics - Hydrate + Repair Moisture Face Mist with Blue Light Protection
Ultraceuticals - Ultra B2 Hydrating Serum
NuSkin - NaPCA Moisture Mist
Revolution Beauty - Revolution Skincare Blemish Resurfacing and Recovery 2% Tranexamic Acid Serum
Price
WIMJ similarity score
75%
64%
59%
59%
58%
57%
57%
57%
56%
56%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources