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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Even toned, brighter looking skin, visible reduction in pigmentation, freckles, age spots and surface blemishes."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Helps to reduce the appearance of freckles, age spots and pigmentation Treats the cause of hyperpigmentation Helps to even out skin tone"
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Skin Doctors SD White & Bright™ also helps with the appearance of skin firmness and moisturisation, plus has the added benefit of UVA filters."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: oligopeptide-68

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains oligopeptide-68. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-blemish
Anti-aging
Total Promises Fulfilled score: 33/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.2% - 7.6%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
4.4% - 5.4%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
3.6% - 4.4%
Helps water and oil mix together
2.3% - 2.8%
Helps oil and water mix together. Has some emollient properties
2% - 2.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.7% - 2.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.5% - 1.8%
Helps oil and water mix together
1.1% - 1.4%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.9% - 1.1%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.7% - 1.05%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
0.75% - 1.15%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.5% - 0.7%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.4% - 0.65%
Helps oil and water mix together and create a thicker product consistency
0.8% - 1.15%
Stabilizes the product formulation
0.35% - 0.65%
Helps preserve products and creates a nice product texture
0.4% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.6%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.6%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.45%
A good emollient that helps soften the skin and helps repair its barrier function
0.2% - 0.4%
A preservative
0.2% - 0.35%
Used to adjust the product's pH
0.15% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A fragrance. Can trigger allergic reactions and be irritating
0.05% - 0.1%

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