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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Multipack contains 1 x Simple Water Boost Reviving Under-Eye Hydrogel Mask, 1 x Simple Kind to Skin Ultra Calming Sheet Mask, 1 x Simple Kind to Skin Rich Moisture Sheet Mask and 1 x Simple Daily Skin Detox Deep Cleanse Bubbling Mask Warnings or Restrictions for external use only."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cannabis sativa seed oil, c13-14 isoparaffin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains adenosine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: hydroxyethyl urea.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
methylpropanediol
does not have skin benefit
1,2-hexanediol
does not have skin benefit
caffeine
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.4%
Helps dissolve other ingredients in a formulation
3.3% - 4.9%
2.4% - 3.7%
A preservative
0.85% - 1.3%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
1.3% - 2%
1.2% - 1.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.1% - 1.6%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.6% - 1.4%
Helps preserve products and creates a nice product texture
0.45% - 1.1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.75%
Helps attract water to the upper layer of the skin. Is sometimes referred to as "natural" hyaluronic acid (even though hyaluronic acid is not unnatural and is present in human skin)
0.15% - 0.5%
Used to create thicker product consistency and stabilize emulsions
0.1% - 0.35%
Stabilizes the product formulation
0.05% - 0.25%
A preservative
0.05% - 0.25%
Used to increase effectiveness of preservatives
0.05% - 0.2%
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
0.05% - 0.2%
Seaweed extract that helps the skin to attract water and make it more smooth for touch. Also shows promise of anti-aging properties, but good research is lacking at the moment
0.05% - 0.25%
Helps oil and water mix together
0.05% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.05% - 0.1%
Helps adjust pH in products
0.01% - 0.1%
Plain old water
0.01% - 0.05%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.01% - 0.1%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.01% - 0.05%
0.01% - 0.05%
Helps oil and water mix together. Can be irritating
0.05% - 0.2%
Helps oil and water mix together and works as a cleansing agent. Creates foam
0.1% - 0.35%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
0.4% - 0.95%
Used to increase effectiveness of preservatives
0.01% - 0.05%
Used to improve product texture and help oil and water mix together
0.05% - 0.1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.01% - 0.05%
Used to create a thicker product consistency
0.01% - 0.05%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.05% - 0.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.01% - 0.05%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.01% - 0.05%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.01% - 0.05%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.01% - 0.05%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.01% - 0.05%
Helps oil and water mix together
0.05% - 0.2%
Helps oil and water mix together
0.05% - 0.25%
Helps water and oil mix together and works as a cleansing agent
0.05% - 0.3%
Helps preserve products and creates a nice product texture
0.05% - 0.15%
Helps oil and water mix together
0.05% - 0.15%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.01% - 0.05%
A preservative
0.05% - 0.1%
Stabilizes the product formulation
0.05% - 0.1%
A preservative
0.01% - 0.1%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.1%
Plain old water
0.05% - 0.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.05% - 0.15%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
0.01% - 0.05%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.05% - 0.3%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.01% - 0.1%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.05% - 0.1%
Used to create thicker product consistency and stabilize emulsions
0.05% - 0.15%
Used to stabilize product formulations and create thicker consistency
0.05% - 0.25%
A plant extract that can help to attract water to the upper layer of the skin and might have some anti-oxidant and anti-inflammatory properties
0.05% - 0.1%
A preservative
0.05% - 0.15%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.15%
A sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin
0.05% - 0.15%
Stabilizes the product formulation
0.05% - 0.15%
Used to dissolve other ingredients. Might be irritating
0.05% - 0.15%
0.05% - 0.15%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.2%
0.05% - 0.2%
Helps attract water to the upper layer of the skin
0.05% - 0.15%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.05% - 0.15%
A mushroom extract that might help attract water to the upper layer of the skin
0.05% - 0.1%
Used to create a thicker product consistency
0.05% - 0.2%
The ingredient is not recognized
TBC
Plain old water
0.05% - 0.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.05% - 0.2%
Helps dissolve other ingredients in a formulation
0.05% - 0.15%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
0.05% - 0.2%
Used to increase effectiveness of preservatives
0.05% - 0.15%
Helps oil and water mix together
0.05% - 0.2%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.05% - 0.15%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.05% - 0.15%
A derivative of urea, a compound that is naturally present in skin. Attracts water to the upper layer of the skin. Can enhance penetration of other ingredients
0.05% - 0.15%
Helps adjust pH in products
0.05% - 0.15%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.15%
Helps preserve products and creates a nice product texture
0.05% - 0.3%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.05% - 0.25%
Used to create a thicker product consistency
0.05% - 0.2%
A preservative
0.05% - 0.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.05% - 0.25%
Stabilizes the product formulation
0.05% - 0.25%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.05% - 0.15%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.05% - 0.25%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources