Shiseido WetForce Expert Sun Aging Protection Cream SPF30

Shiseido WetForce Expert Sun Aging Protection Cream SPF30

SPF 30Efficacy60/100IrritancyHigh·3 UV filters

Works for

Sun protection
SPF 30 · 3 UV filters · Broad spectrum
Weak protectionLow filter dose
SPF 30Broad spectrumMineral + chemical filtersTintedNano filters

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

UV spectrum
UVB290–320 nmUVA II320–340 nmUVA I340–400 nm
Octocrylene
Titanium Dioxide
Avobenzone
FilterCoverageWhat it doesEst. amount
OctocryleneUVB Photo-stable A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen~2.6–3.2%
Titanium Dioxide Mineral UVBUVA2 Photo-stable Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin~1.9–2.4%
AvobenzoneButyl MethoxydibenzoylmethaneUVA1Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.~0.75–1.1%
~ marks concentrations estimated from label position and typical use levels
Reef-safe
No oxybenzone or octinoxate — the two filters banned in Hawaii, Florida Keys and Aruba.
Anti-aging
Tocopherol
Not delivered
What the product description says
“Wet Force Expert Sun Aging Protection Cream SPF30”
From product name

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.2%
Moisturizing
Side benefit the brand mentions · Dimethicone, Polymethylsilsesquioxane + 14 more
Works
What the product description says
“Wet Force Expert Sun Aging Protection Cream SPF30”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isopropyl myristate.

DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~5.4–6.6%
PolymethylsilsesquioxaneKey activeEffect: HighA silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss~3.2–3.9%
Diisopropyl sebacateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin without creatng a greasy finish~2.5–3%
Isopropyl myristateKey active· EmollientEffect: HighAn emollient that helps soften the skin. Could be comedogenic~1.7–2.1%
TriethylhexanoinKey activeEffect: HighHelps soften the upper layer of the skin~0.55–0.8%
IsododecaneKey active· Emollient, OcclusiveEffect: MediumAn emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture~0.4–0.65%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.35–0.65%
Peg/ppg-14/7 dimethyl etherKey active· EmollientEffect: MediumAn emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss~0.3–0.55%
EctoinKey activeEffect: HighSoftens the upper layer of the skin and can support skin barrier function~0.15–0.3%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~4.3–5.2%
Cetyl ethylhexanoate· EmollientEffect: LowAn emollient that helps soften the skin and creates a thicker product texture~1–1.2%
Hydrogenated polydecene· EmollientEffect: LowHelps to soften the upper layer of the skin and create a nice product texture~0.7–1%
Cetyl peg/ppg-10/1 dimethiconeEffect: LowA type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin~0.35–0.65%
Scutellaria baicalensis root extract· HumectantEffect: LowA plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties~0.2–0.4%
Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.4–0.6%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.2%

Can it cause trouble?

Irritancy
8 strong irritants: Parfum, Limonene + 6 more — patch-test recommended
High risk
We flagged 18 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
AlcoholCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial propertiesHigh~1.2–1.4%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.25–0.45%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.25–0.45%est.
LinaloolA fragrance. Can be irritatingHigh~0.25–0.45%est.
Scutellaria baicalensis root extractA plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant propertiesHigh~0.2–0.4%est.
Butylphenyl methylpropionalA fragrance. Can trigger allergic reactions and be irritatingHigh~0.2–0.4%est.
Benzyl benzoateFragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritatingHigh~0.2–0.35%est.
Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.2–0.35%est.
EugenolA fragrance. Is a likely irritantHigh~0.15–0.3%est.
GeraniolA fragrance. Can be irritatingHigh~0.15–0.25%est.
Sophora angustifolia root extract—High~0.1–0.2%est.
OctocryleneA weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreenMedium~2.6–3.2%est.
Cetyl ethylhexanoateAn emollient that helps soften the skin and creates a thicker product textureMedium~1–1.2%est.
TriethylhexanoinHelps soften the upper layer of the skinMedium~0.55–0.8%est.
Butyl methoxydibenzoylmethaneAvobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.Medium~0.75–1.1%est.
Dextrin palmitateHelps water and oil mix togetherMedium~0.3–0.55%est.
Disodium edtaStabilizes the product formulationMedium~0.25–0.45%est.
Sodium metabisulfiteA preservativeMedium~0.1–0.2%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Isopropyl myristateAn emollient that helps soften the skin. Could be comedogenic3/5~1.7–2.1%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Dimethicone~5.4–6.6%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Butylene glycol~4.3–5.2%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Polymethylsilsesquioxane~3.2–3.9%
Key active
Irritation risk
Low
Works for
Moisturizing

A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss

More about Polymethylsilsesquioxane
Diisopropyl sebacate~2.5–3%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin without creatng a greasy finish

More about Diisopropyl sebacate
Octocrylene~2.6–3.2%
UV filterKey activeIrritant · medium
Irritation risk
Medium
Works for
Sun protection

A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen

More about Octocrylene
Isopropyl myristate~1.7–2.1%
Key activeComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
Moisturizing

An emollient that helps soften the skin. Could be comedogenic

More about Isopropyl myristate
Titanium dioxide~1.9–2.4%
UV filterKey active
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Alcohol~1.2–1.4%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
Cetyl ethylhexanoate~1–1.2%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and creates a thicker product texture

More about Cetyl ethylhexanoate
Hydrogenated polydecene~0.7–1%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin and create a nice product texture

More about Hydrogenated polydecene
Lauryl peg-9 polydimethylsiloxyethyl dimethicone
Not recognized
Triethylhexanoin~0.55–0.8%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Triethylhexanoin
Butyl methoxydibenzoylmethane~0.75–1.1%
UV filterKey activeIrritant · medium
Irritation risk
Medium
Works for
Sun protection

Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.

More about Butyl methoxydibenzoylmethane
Polybutylene glycol/ppg-9/1 copolymer~0.45–0.7%
Formula
Disteardimonium hectorite~0.45–0.65%
Formula
Irritation risk
Low

A type of clay that is used to thicken the product consistency

More about Disteardimonium hectorite
Trimethylsiloxysilicate~0.45–0.7%
Formula
Irritation risk
Low

A type of silicone that helps create a nice product consistency and support the delivery of other ingredients

More about Trimethylsiloxysilicate
Isododecane~0.4–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture

More about Isododecane
Cetyl peg/ppg-10/1 dimethicone~0.35–0.65%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin

More about Cetyl peg/ppg-10/1 dimethicone
Glycerin~0.35–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Sorbitan sesquiisostearate~0.3–0.6%
Formula
Irritation risk
Low
Works for
Cleansing
More about Sorbitan sesquiisostearate
Dextrin palmitate~0.3–0.55%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Dextrin palmitate
Xylitol~0.25–0.5%
Formula
Irritation risk
Low

Helps attract water to the upper layer of the skin and repair the skin barrier function

More about Xylitol
Hydrated silica~0.4–0.6%
Formula
Irritation risk
Low
Works for
Mattifying
More about Hydrated silica
Phenoxyethanol~0.25–0.5%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Triethoxycaprylylsilane~0.25–0.5%
Formula
Irritation risk
Low

A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation

More about Triethoxycaprylylsilane
Disodium edta~0.25–0.45%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Parfum~0.25–0.45%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Methyl gluceth-10~0.25–0.5%
Formula
Irritation risk
Low
Works for
Cleansing
More about Methyl gluceth-10
Polymethyl methacrylate~0.3–0.55%
Formula
Irritation risk
Low

Is used to enhance product texture and can help to optically mask skin imperfections

More about Polymethyl methacrylate
Talc~0.35–0.65%
Formula
Irritation risk
Low

Absorbs oil and moisture helping to create a dryer product finish

More about Talc
Distearyldimonium chloride~0.25–0.45%
Formula
Limonene~0.25–0.45%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Linalool~0.25–0.45%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Stearic acid~0.4–0.6%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
Peg/ppg-14/7 dimethyl ether~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss

More about Peg/ppg-14/7 dimethyl ether
Saxifraga sarmentosa extract~0.25–0.45%
Formula
Scutellaria baicalensis root extract~0.2–0.4%
Irritant · high
Irritation risk
High
Works for
AntibacterialAnti-oxidationMoisturizingReduces irritationAnti-inflammatory

A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties

More about Scutellaria baicalensis root extract
Butylphenyl methylpropional~0.2–0.4%
Irritant · high
Irritation risk
High

A fragrance. Can trigger allergic reactions and be irritating

More about Butylphenyl methylpropional
Benzyl benzoate~0.2–0.35%
Irritant · high
Irritation risk
High

Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating

More about Benzyl benzoate
Hexyl cinnamal~0.2–0.35%
Irritant · high
Irritation risk
High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal
Sodium metabisulfite~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium metabisulfite
Eugenol~0.15–0.3%
Irritant · high
Irritation risk
High

A fragrance. Is a likely irritant

More about Eugenol
Geraniol~0.15–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Syzygium jambos leaf extract~0.15–0.3%
Formula
Ononis spinosa root extract~0.15–0.25%
Formula
Ectoin~0.15–0.3%
Key active
Irritation risk
Low
Works for
Moisturizing

Softens the upper layer of the skin and can support skin barrier function

More about Ectoin
Tocopherol~0.1–0.2%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-inflammatoryAnti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Sophora angustifolia root extract~0.1–0.2%
Irritant · high
Ingredient list view

Water, Dimethicone, Butylene glycol, Polymethylsilsesquioxane, Diisopropyl sebacate, Octocrylene, Isopropyl myristate, Titanium dioxide, Alcohol, Cetyl ethylhexanoate, Hydrogenated polydecene, Unknown, Triethylhexanoin, Butyl methoxydibenzoylmethane, Polybutylene glycol/ppg-9/1 copolymer, Disteardimonium hectorite, Trimethylsiloxysilicate, Isododecane, Cetyl peg/ppg-10/1 dimethicone, Glycerin, Sorbitan sesquiisostearate, Dextrin palmitate, Xylitol, Hydrated silica, Phenoxyethanol, Triethoxycaprylylsilane, Disodium edta, Parfum, Methyl gluceth-10, Polymethyl methacrylate, Talc, Distearyldimonium chloride, Limonene, Linalool, Stearic acid, Peg/ppg-14/7 dimethyl ether, Saxifraga sarmentosa extract, Scutellaria baicalensis root extract, Butylphenyl methylpropional, Benzyl benzoate, Hexyl cinnamal, Sodium metabisulfite, Eugenol, Geraniol, Syzygium jambos leaf extract, Ononis spinosa root extract, Ectoin, Tocopherol, Sophora angustifolia root extract

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
ShiseidoWetForce Expert Sun Aging Protection Cream SPF30YOUR PRODUCTSUNCAREExpert Sun Protector Cream SPF30VichyIdeal Soleil Velvety Face Cream SPF50+OlayRegenerist Whip Face Moisturizer SPF 40
Match—46%39%39%
Price—$50.80——
Shared key ingredients—8 of 105 of 105 of 10
Key difference—Camellia Sinensis Leaf ExtractTinosorb SNiacinamide
Irritancy High High Medium Medium
SPFSPF 30SPF 30SPF 50SPF 40
Drying alcohol Contains drying alcohol Contains drying alcohol Contains drying alcohol —
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Product summary

"Shiseido - WetForce Expert Sun Aging Protection Cream SPF30" is using UV filters in a relatively low concentration. Because of this, it might not be able to provide reliable sun protection.

This moisturizer should also be hydrating enough to use without an additional moisturizer during the day.

Sunscreen filters

This sunscreen uses a mixture of both mineral and organic (so-called "chemical") UV filters. Here are the organic filters this product uses: avobenzone and octocrylene. As for the mineral filters, this sunscreen uses titanium dioxide.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails from 30.60£ up to 34.00£ in the United Kingdom.

For a detailed price comparison: click here.

Shiseido WetForce Expert Sun Aging Protection Cream SPF30
ShiseidoWetForce Expert Sun Aging Protection Cream SPF30

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.