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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with the brand’s patented SkingenecellEnmei technology and a host of nourishing Japanese botanicals, the anti-ageing serum replenishes vital moisture to the skin to plump and firm whilst reducing the appearance of sagging."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Formulated with the brand’s patented SkingenecellEnmei technology and a host of nourishing Japanese botanicals, the anti-ageing serum replenishes vital moisture to the skin to plump and firm whilst reducing the appearance of sagging."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: bis-diglyceryl polyacyladipate-2, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
5.7% - 7%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
4.1% - 5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.7%
A type of silicone that helps soften the upper layer of the skin and create a nice product texture
2.3% - 2.9%
Helps create a nice product texture and soften the upper layer of the skin.
1.9% - 2.3%
Help improve the product's texture
1.6% - 1.9%
Helps soften the upper layer of the skin and reduce water loss from its surface
1.5% - 1.8%
1.1% - 1.4%
A type of silicone that helps create a nice product consistency and support the delivery of other ingredients
0.9% - 1.15%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.7% - 1.05%
Helps oil and water mix together
0.5% - 0.8%
A silicone that works to soften the upper layer of the skin and reduce its water loss
0.5% - 0.7%
Used to create a nice product consistency while softening the upper layer of the skin
0.45% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.6%
Used to create a thicker product consistency
0.3% - 0.55%
0.3% - 0.6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.5%
Used to create a nice product texture
0.3% - 0.6%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
0.3% - 0.55%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.2% - 0.35%
0.2% - 0.35%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.2% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.3%
Helps water and oil mix together
0.2% - 0.4%
Used to adjust the pH level of products
0.2% - 0.35%
Helps water and oil mix together
0.25% - 0.45%
A preservative
0.2% - 0.35%
0.15% - 0.3%
Used to create a thicker product consistency
0.2% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.35%
A preservative
0.1% - 0.2%
Stabilizes the product formulation
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.35%
A preservative
0.2% - 0.35%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.15% - 0.3%
A fragrance. Can trigger allergic reactions and be irritating
0.15% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.3%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.3%
A colorant. Usually well-tolerated
0.2% - 0.35%
A fragrance. Potential allergen and can be irritating
0.15% - 0.3%
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.3%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.15% - 0.3%
0.2% - 0.35%
0.2% - 0.35%
0.2% - 0.35%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.3%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.3%
A plant extract that might help to neutralize free radicals. It can be irritating
0.15% - 0.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.2%
A preservative
0.15% - 0.25%

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WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources