

"Shiseido - Expert Sun Ageing Protection Lotion SPF30" is using UV filters in a relatively low concentration. Because of this, it might not be able to provide reliable sun protection.
It also works as a moisturizer, so you do not have to use an additional hydrating product.
This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. The organic filters in the product are: oxybenzone, tinosorb s, avobenzone and octocrylene. As for the mineral filters, this sunscreen uses titanium dioxide.
There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails from 28.00£ up to 35.00£ in the United Kingdom.
For a detailed price comparison: click here.
Expert Sun Ageing Protection Lotion SPF30
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, butylene glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isododecane.
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Helps soften the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
Softens the upper layer of the skin and can support skin barrier function
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss
Helps soften the upper layer of the skin without creatng a greasy finish
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
A type of silicone that helps to soften upper layer of the skin and create a nice product texture
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Helps oil and water mix together and works as an emollient
Expert Sun Ageing Protection Lotion SPF30
Source: From product name
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.
The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
This product contains ingredients () that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.
The biggest effect for evening out skin tone in this product comes from sun protection. Sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations. This is why sun protection is the best strategy for maintaining an even skin tone. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
Tinosorb S. One of the most effective broad spectrum sunscreen ingredients. Protects from both UVA and UVB rays. It is photostable. Unfortunately, not approved by FDA (US) yet.
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
| Promise | Can it deliver? |
|---|---|
| Sun protection | |
| Anti-aging |
Total Promises Fulfilled score: 60/100.
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No comedogenic ingredients detected
Averages from community submissions.
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
Shiseido Expert Sun Ageing Protection Lotion SPF30 | Current | $28.00 | |
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We couldn't find any comedogenic ingredients in this product
Water, Diisopropyl sebacate, Isododecane, Polymethylsilsesquioxane, Butylene glycol, Alcohol, Triethylhexanoin, Octocrylene, Isohexadecane, Titanium dioxide, Dimethicone, Lauryl peg-9 polydimethylsiloxyethyl dimethicone, Butyl methoxydibenzoylmethane, Polybutylene glycol/ppg-9/1 copolymer, Glycerin, Trimethylsiloxysilicate, Disteardimonium hectorite, Sucrose tetrastearate triacetate, Xylitol, Hydrated silica, Benzophenone-3, Bis-ethylhexyloxyphenol methoxyphenyl triazine, Triethoxycaprylylsilane, Phenoxyethanol, Disodium edta, Parfum, Dextrin palmitate, Methyl gluceth-10, Polymethyl methacrylate, Talc, Distearyldimonium chloride, Limonene, Linalool, Stearic acid, Peg/ppg-14/7 dimethyl ether, Saxifraga sarmentosa extract, Butylphenyl methylpropional, Benzyl benzoate, Hexyl cinnamal, Eugenol, Geraniol, Syzygium jambos leaf extract, Ectoin, Tocopherol, Sophora angustifolia root extract