Shiseido - Expert Sun Ageing Protection Lotion SPF30

Shiseido Expert Sun Ageing Protection Lotion SPF30

SPF 30
PROMISES
FULFILLED
90 /100
IRRITANCY
HIGH
Works for
  • Anti-aging
  • Sun protection
  • Evens skin tone
  • Moisturizing
Key ingredients
  • benzophenone-3
  • bis-ethylhexyloxyphenol methoxyphenyl triazine
  • butyl methoxydibenzoylmethane
  • diisopropyl sebacate
+ 11 more
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Formula review

WIMJ summary

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic sunscreen filters. Organic fitlers usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
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Promise
What does the product description say?
"Expert Sun Ageing Protection Lotion SPF30"
From product name
WIMJ summary

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
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WIMJ summary

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

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Promise
What does the product description say?
"Expert Sun Ageing Protection Lotion SPF30"
From product name
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isododecane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
alcohol
does not have skin benefit
triethylhexanoin
Has skin benefit
octocrylene
Has skin benefit

Ingredients by volume

Plain old water
Helps soften the upper layer of the skin without creatng a greasy finish
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture

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