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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Almond and Safflower Oils are blended with English Lavender to moisturize, hydrate and restore soft, comfortable skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, carthamus tinctorius seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.3% - 6.5%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
3.7% - 5.5%
An emollient that helps soften the skin and might help calm down inflammation
2.7% - 4.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1.6% - 2.4%
A plant extract that contains resveratrol and other anti-oxidant compounds that can help neutralize free radicals, reduce inflammation in skin and even out its tone. Can be also used to stabilize the product formulation
1.4% - 2.1%
The ingredient is not recognized
TBC
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
1.3% - 2%
Used to adjust the pH level of products
1% - 1.6%
A good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.
0.9% - 1.35%
0.45% - 1.1%
An essential oil that can be irritating. Has some anti-bacterial properties
0.4% - 0.95%
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
0.4% - 0.9%
Used as a fragrance. It can be irritating and cause photosensitivity
0.35% - 0.8%
0.3% - 0.7%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.35% - 0.8%
A preservative
0.3% - 0.7%
Helps preserve products and creates a nice product texture
0.3% - 0.7%
The ingredient is not recognized
TBC
A plant extract. Used as a fragrance. Is a common allergen and irritant
0.15% - 0.7%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.15% - 0.65%
An emollient that softens the skin
0.15% - 0.65%
0.15% - 0.55%
A plant extract. Used as a fragrance. Is a common allergen and irritant
0.15% - 0.5%
0.15% - 0.5%
The ingredient is not recognized
TBC
0.1% - 0.5%
The ingredient is not recognized
TBC
0.1% - 0.45%
Used as a fragrance and can be irritating
0.1% - 0.35%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.1% - 0.35%
0.1% - 0.3%
A colorant adding orange or bright yellow color
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.01% - 0.1%

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Price
WIMJ similarity score
70%
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57%
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56%
56%
56%
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
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MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources